Tag Archives: Marketing

GenAI to Keep Its Trendy Ways in 2024

By Jay Bemis | Advertising Systems Inc. To write a 2024 trends-in-marketing report, one only needs to turn to a trend that exploded onto the scene in early 2023: The rise of generative AI, which included businesses and marketers embracing a newer, certain tool known as OpenAI’s ChatGPT. Uses of GenAI in marketing are now […]

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Advertisers Prep For 2024 Cookie-less Deadline

By Jay Bemis | Advertising Systems Inc. Advertisers are exploring a number of ways to prepare for Google’s cookie deprecation deadline sometime later in 2024, including such ideas as working with partners that have first-party data and capitalizing on newer generative AI tools. Whatever strategy advertisers choose for the day that third-party cookies finally crumble […]

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Ryan Reynolds: Acting, Yes, But Big Techie, Too

By Jay Bemis | Advertising Systems Inc. Having proven his chops at acting since the 1990s, “Deadpool” actor Ryan Reynolds also has been starring in recent years as a savvy marketer and businessman — as displayed in this week’s acquisition of Mint Mobile by T-Mobile. Reynolds is a quarter owner of Mint Mobile, for which […]

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Expect Programmatic Ad Buys to Keep Growing

By Jay Bemis | Advertising Systems Inc. Programmatic ad buys are looking even more popular now for advertisers, thanks to fourth-quarter earnings news last week from programmatic-ad kingpin The Trade Desk. The Trade Desk reported that its fourth-quarter revenues for 2022 rose 24% year over year to $491 million, and that its yearly revenues rose […]

Blog, Search Marketing

Tailor Your Marketing to This Year-Round Retail Calendar

By Jay Bemis | Advertising Systems Inc. Small business marketers are keen to local events and trends that can help shape ad campaigns for their customers in various retail sectors. But it’s also important that marketers know what national events and trends might influence their customers’ marketing strategies throughout the year. Right now, for example, […]

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Measuring ROI: How Much Is Your Marketing Worth?

Let’s talk about money. Specifically, what your marketing costs — and what you get in exchange. Some people talk about marketing “spend”; others talk about marketing “investment.” You’ll probably agree that those who see it as spend are more likely to make it one of the first things they cut down on when times are hard. Those […]

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