By Jay Bemis | Advertising Systems Inc. Here’s a newer marketing buzzword we recently learned and like: “Tradigital Marketing.” It means blending the digital marketing practices of today with more traditional forms of the marketing business as part of your overall strategy. The coiner of the term, if we may call him so, is David […]
By Jay Bemis | Advertising Systems Inc. To write a 2024 trends-in-marketing report, one only needs to turn to a trend that exploded onto the scene in early 2023: The rise of generative AI, which included businesses and marketers embracing a newer, certain tool known as OpenAI’s ChatGPT. Uses of GenAI in marketing are now […]
By Jay Bemis | Advertising Systems Inc. Advertisers are exploring a number of ways to prepare for Google’s cookie deprecation deadline sometime later in 2024, including such ideas as working with partners that have first-party data and capitalizing on newer generative AI tools. Whatever strategy advertisers choose for the day that third-party cookies finally crumble […]
By Jay Bemis | Advertising Systems Inc. Having proven his chops at acting since the 1990s, “Deadpool” actor Ryan Reynolds also has been starring in recent years as a savvy marketer and businessman — as displayed in this week’s acquisition of Mint Mobile by T-Mobile. Reynolds is a quarter owner of Mint Mobile, for which […]
By Jay Bemis | Advertising Systems Inc. Programmatic ad buys are looking even more popular now for advertisers, thanks to fourth-quarter earnings news last week from programmatic-ad kingpin The Trade Desk. The Trade Desk reported that its fourth-quarter revenues for 2022 rose 24% year over year to $491 million, and that its yearly revenues rose […]
By Jay Bemis | Advertising Systems Inc. Artificial intelligence has gotten a bit of a black eye in recent weeks: — CNET posts a story on its website using an AI text generator and the content turns out to be riddled with errors, though CNET says human editors did review the material; — Wide media […]
By Jay Bemis | Advertising Systems Inc. A year ago, back-to-school shopping meant big-ticket items such as computers and office-like furniture for online learning at home, thanks to a pandemic. This summer, with most students scheduled to return to the classroom this fall, those shopping lists should look more traditional with basic supplies and new […]
By Jay Bemis | Advertising Systems Inc. A full rollout of 5G technology continues to drag along, and it’s the economic hardships that many Americans face because of the global pandemic that’s keeping it that way, marketing analysts said in a “Behind the Numbers” podcast last week. Something that might spur the rollout along, they […]
By Jay Bemis | Advertising Systems Inc. After a weekend that saw millions of Americans hoarding food and other supplies and hunkering down in their homes because of the new coronavirus, it’s time for marketers to think about a few positives that may arise from this ongoing crisis. Here are five such positives that come […]
By Jay Bemis | Advertising Systems Inc. Small business marketers are keen to local events and trends that can help shape ad campaigns for their customers in various retail sectors. But it’s also important that marketers know what national events and trends might influence their customers’ marketing strategies throughout the year. Right now, for example, […]