Tag Archives: Marketing

March 17, 2023

Ryan Reynolds: Acting, Yes, But Big Techie, Too

By Jay Bemis | Advertising Systems Inc. Having proven his chops at acting since the 1990s, “Deadpool” actor Ryan Reynolds also has been starring in recent years as a savvy marketer and businessman — as displayed in this week’s acquisition of Mint Mobile by T-Mobile. Reynolds is a quarter owner of Mint Mobile, for which […]

Blog
February 23, 2023

Expect Programmatic Ad Buys to Keep Growing

By Jay Bemis | Advertising Systems Inc. Programmatic ad buys are looking even more popular now for advertisers, thanks to fourth-quarter earnings news last week from programmatic-ad kingpin The Trade Desk. The Trade Desk reported that its fourth-quarter revenues for 2022 rose 24% year over year to $491 million, and that its yearly revenues rose […]

Blog
January 26, 2023

Artificial Intelligence Offers Unlimited Growth Potential

By Jay Bemis | Advertising Systems Inc. Artificial intelligence has gotten a bit of a black eye in recent weeks: — CNET posts a story on its website using an AI text generator and the content turns out to be riddled with errors, though CNET says human editors did review the material; — Wide media […]

Blog
July 13, 2021

Leverage Some Influence for Your Back-to-School Marketing

By Jay Bemis | Advertising Systems Inc. A year ago, back-to-school shopping meant big-ticket items such as computers and office-like furniture for online learning at home, thanks to a pandemic. This summer, with most students scheduled to return to the classroom this fall, those shopping lists should look more traditional with basic supplies and new […]

Blog, Influencer Marketing
August 31, 2020

5G Still Straggling, But Promise May Grow With a Seed From Apple

By Jay Bemis | Advertising Systems Inc. A full rollout of 5G technology continues to drag along, and it’s the economic hardships that many Americans face because of the global pandemic that’s keeping it that way, marketing analysts said in a “Behind the Numbers” podcast last week. Something that might spur the rollout along, they […]

Blog, News, Technology
March 16, 2020

5 Positive Thoughts for Marketers Amid the COVID-19 Crisis

By Jay Bemis | Advertising Systems Inc.  After a weekend that saw millions of Americans hoarding food and other supplies and hunkering down in their homes because of the new coronavirus, it’s time for marketers to think about a few positives that may arise from this ongoing crisis. Here are five such positives that come […]

Blog, Digital Marketing, News
November 16, 2018

Tailor Your Marketing to This Year-Round Retail Calendar

By Jay Bemis | Advertising Systems Inc. Small business marketers are keen to local events and trends that can help shape ad campaigns for their customers in various retail sectors. But it’s also important that marketers know what national events and trends might influence their customers’ marketing strategies throughout the year. Right now, for example, […]

Blog
February 24, 2015

Measuring ROI: How Much Is Your Marketing Worth?

Let’s talk about money. Specifically, what your marketing costs — and what you get in exchange. Some people talk about marketing “spend”; others talk about marketing “investment.” You’ll probably agree that those who see it as spend are more likely to make it one of the first things they cut down on when times are hard. Those […]

Digital Marketing, Email Marketing, Mobile Marketing, News, Print Marketing, Search Engine Marketing, Small Business, Social Media Marketing
October 17, 2014

How Not to Promote Your Product: A Case Study with U2

by Jaimie Siegle | Advertising Systems Inc. Remember that U2 album you never asked for? The one that showed up unannounced in your iTunes music library about a month ago? Well, front man Bono has something to tell you: “Oops … I’m sorry about that.” In a video posted via Facebook Oct. 14 with the […]

Mobile Marketing, News
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Houston, TX
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