by Robin Itzler, OC-Breeze.com The Emmy Awards recognizes excellence in television broadcasting and was first handed out in 1949, but only to honor Los Angeles programs. By the 1950s, it became a national award for all programming in the United States. It wasn’t until 1974 that daytime programming had its own award ceremony. Behind the […]
Crocs CMO Andy Sackmann told eMarketer in a recent interview that the main focus of the company’s digital strategy is to “communicate and build relationships with consumers,” which includes social media campaigns and e-commerce sites specific to certain countries or markets. According to Sackmann, the new www.crocs.com was designed with the tablet consumer in mind, […]
As a small business owner or entrepreneur, you’ve got to be comfortable wearing multiple hats — from internal operations and marketing to accounting and customer service. Then again, it’s not practical to have one person performing multiple jobs indefinitely, as they’ll eventually burn out and grow tired of the workload. Fortunately, there’s one aspect some […]
Facebook has moved quickly to generate revenue through a variety of advertising opportunities intended to leverage the company’s huge audience and stockpile of audience data. Now marketers are beginning to evaluate how the options stack up against each other. Social advertising application Salesforce Social.com, an extension of the Salesforce Marketing Cloud service, looked at more […]
by Jaimie Siegle | Advertising Systems Inc. Statistics about the mobile market – its strategies, ads, and customers – are still on the rise, a sign that e-commerce and online activity via portable electronic devices are not going away anytime soon. But if everyone seems to be adding more marketing dollars to his mobile ad […]
by Jaimie Siegle | Advertising Systems, Inc. Say what you want about Domino’s Pizza, but we think its latest international marketing campaign is nothing short of clever: Partnering with movie rental stores in the cities of Rio de Janeiro and Sao Paulo, Domino’s Brazil had DVD labels printed with thermal ink and a heat-activated scent. […]
by Jaimie Siegle | Advertising Systems, Inc. When I initially checked out Google Glass online, I was immediately gripped by three things: The sleek YouTube marketing video, which features a diverse group of individuals participating in visually stimulating activities like riding roller coasters, fencing and skydiving; the potential of Google Glass to become a real […]
by Jaimie Siegle | Advertising Systems, Inc. The e-commerce-driven website Pinterest has been steadily growing traffic and commercial potential for several months, but just how relevant is it to small businesses? New research shows that when it comes to a marketing strategy, it may no longer be optional. A recent study about the science behind […]
by Jaimie Siegle | Advertising Systems Inc. When Instagram subtly changed its privacy policy last month, the public disagreed not only with the reformed policy but also with its lack of transparency with it users. To say that the company, which was bought by Facebook for $1 billion last year, received heavy criticism would be […]
by Jaimie Siegle | Advertising Systems, Inc. Even if you’re an award-winning music star, you still have to get creative when it comes to marketing and promoting your product. Take, for example, 22-year-old Taylor Swift. She recently released her fourth album titled Red, which sold 1.2 million copies in the first week. Swift’s label, Big […]