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Tag Archives: internet-connected TV

March 23, 2022

Cord Cutters Continue to Make Pay TV an Old-School Option

By Jay Bemis | Advertising Systems Inc. TV cord cutting — a habit that became popular before the COVID-19 pandemic even began, and reached more frenzied levels during a quarantine-laden 2020 — continues to spell doom for the pay TV industry. “Pay TV is in free fall” declared eMarketer last week when releasing a report […]

Blog
December 28, 2020

Connected TV a Popular Ad Buy in These Trying Times

By Jay Bemis | Advertising Systems Inc.Advertisers generally held back and tightened their budgets during 2020 as the global pandemic unfolded. But there was one advertising arena that became particularly attractive in the United States during the third quarter of the year: Connected TV (CTV), with YouTube advertising leading the way. The experts at eMarketer […]

Blog, Video Marketing
August 28, 2018

More Americans Cutting the Cable Boxes and Cords

by Jay Bemis | Advertising Systems Inc. Imagine life without those bulky cable or satellite TV boxes and their yards of endless cable taking up a corner of your living room. By 2022, six of 10 of the country’s households — representing about 204 million people — will have done just that, electing to watch […]

Blog, News
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