by Jaimie Siegle | Advertising Systems Inc. Research shows that many consumers of all ages—including those of Gen Z/Gen Alpha—are now experiencing “digital fatigue”—a state of overwhelm from the inescapable barrage of content from their smartphones. Younger generations are battling this fatigue with antidotes like the TikTok trend of “analog bags,” which is basically a […]
By Jay Bemis | Advertising Systems Inc. Here’s a newer marketing buzzword we recently learned and like: “Tradigital Marketing.” It means blending the digital marketing practices of today with more traditional forms of the marketing business as part of your overall strategy. The coiner of the term, if we may call him so, is David […]
By Jay Bemis | Advertising Systems Inc. Direct mail long has been a popular choice for a print-marketing campaign mix, and it apparently remains so — despite the pandemic-driven challenges that small businesses and marketers have faced this past year and a half. “Direct mail is growing exponentially,” says a woman who would know, Joy […]
Let’s talk about money. Specifically, what your marketing costs — and what you get in exchange. Some people talk about marketing “spend”; others talk about marketing “investment.” You’ll probably agree that those who see it as spend are more likely to make it one of the first things they cut down on when times are hard. Those […]