Tag Archives: COVID-19

December 9, 2020

2021 to Mark Our ‘Moonshot’ Against COVID-19

By Jay Bemis | Advertising Systems Inc.Arguably the most important marketing campaign of 2021 is unfolding just as the new year arrives: Convincing Americans and the rest of the world that they should get immunized as soon as possible against COVID-19, now that a vaccine is being distributed in Great Britain and as early as […]

Blog
November 11, 2020

In These Sheltered Times, Kids’ Screen Time Explodes

By Jay Bemis | Advertising Systems Inc.Ever since the advent of television and the proliferation of cartoons in the 1950s, American parents have worried about their offspring’s screen time and its effects on their vision. Those concerns have steadily amplified since, what with the eventual popularity of video games, movie streaming and such platforms as […]

Blog
October 16, 2020

Americans Keep Cutting the Cord, Yet Embrace Online Shopping

By Jay Bemis | Advertising Systems Inc.A recent report from the analysts at eMarketer predicts a dire future for the pay-TV industry in the U.S., which was suffering before COVID-19 ever arrived and continues to gasp for numbers of subscribers during this pandemic. The report, “US Cord-Cutter Households, 2019-2024,” says 6.6 million people will cancel […]

Blog
September 25, 2020

Theaters Off to Slow Start, While Streaming Services Still Thrive

By Jay Bemis | Advertising Systems Inc. Is the traditional ritual of “dinner and a movie” on a night out becoming, instead, pizza delivery and the latest hit show from your preferred streaming service at home? That seems to be the trend right now as movie theaters, which finally re-opened their doors in mid-August, experienced […]

Blog, News
September 16, 2020

4 Innovators Who Have Led the Way During a Bumpy 2020

By Jay Bemis | Advertising Systems Inc. A mere nine months ago in this space, we were among those looking forward to what was shaping up to be a stellar year for the media and advertising worlds — what with the 2020 Summer Olympics slated to be sandwiched by the Democratic and Republican national conventions […]

Blog, News
July 16, 2020

Tech at the Top of Back-to-School Lists

  By Jay Bemis | Advertising Systems Inc. Back-to-school life for parents seemed so simple just a few short years ago. They would get a supplies list from their local school system and check off such items as Big Chief tablets and Number 2 pencils as they purchased them. However, during the COVID-19 pandemic, back-to-school […]

Blog, Digital Marketing, News
June 30, 2020

Boomers’ Online Shopping Habits Spike in Pandemic

By Jay Bemis | Advertising Systems Inc. The generation perhaps most resistant to technological and digital change at the start of this millennium is now embracing it in our pandemic environment — at least when it comes to shopping. In a recent study by the National Retail Federation (NRF), nearly half of the baby boom […]

Blog, Digital Marketing, News
April 30, 2020

Turn Your Existing Content Into Effective Video

By Jay Bemis | Advertising Systems Inc.  Assuring your customers that you’re here for them in pandemic times is brand messaging that we addressed in this space last month. Such “we’re here for you” messaging was dominant with advertisers as COVID-19 began to sweep across the United States, and it still is what your customers […]

Blog, Video Marketing
March 16, 2020

5 Positive Thoughts for Marketers Amid the COVID-19 Crisis

By Jay Bemis | Advertising Systems Inc.  After a weekend that saw millions of Americans hoarding food and other supplies and hunkering down in their homes because of the new coronavirus, it’s time for marketers to think about a few positives that may arise from this ongoing crisis. Here are five such positives that come […]

Blog, Digital Marketing, News
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Houston, TX
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