By Jay Bemis | Advertising Systems Inc. The chief challenge faced right now by organizers of the delayed 2020 Tokyo Olympics is trying to convince the world that the games will be staged come late July, despite growing calls by Japanese citizens and others that the games be canceled amid COVID-19 concerns. However, Dick Pound, […]
By Jay Bemis | Advertising Systems Inc. Some of the busiest marketers today are those battling COVID-19 vaccine hesitancy, which is become a growing concern among government officials, the medical profession and marketing agencies alike. The New York Times succinctly summarized the challenge that those anti-hesitancy allies face with this headline from today: “Half of […]
By Jay Bemis | Advertising Systems Inc. With COVID-19 vaccinations steadily climbing and experts predicting herd immunity sometime later this year as a result, one would think those lines of cars waiting for their digital grocery orders at the back of stores might get shorter and even go away later this year. But, not so […]
By Jay Bemis | Advertising Systems Inc.Arguably the most important marketing campaign of 2021 is unfolding just as the new year arrives: Convincing Americans and the rest of the world that they should get immunized as soon as possible against COVID-19, now that a vaccine is being distributed in Great Britain and as early as […]
By Jay Bemis | Advertising Systems Inc.Ever since the advent of television and the proliferation of cartoons in the 1950s, American parents have worried about their offspring’s screen time and its effects on their vision. Those concerns have steadily amplified since, what with the eventual popularity of video games, movie streaming and such platforms as […]
By Jay Bemis | Advertising Systems Inc.A recent report from the analysts at eMarketer predicts a dire future for the pay-TV industry in the U.S., which was suffering before COVID-19 ever arrived and continues to gasp for numbers of subscribers during this pandemic. The report, “US Cord-Cutter Households, 2019-2024,” says 6.6 million people will cancel […]
By Jay Bemis | Advertising Systems Inc. Is the traditional ritual of “dinner and a movie” on a night out becoming, instead, pizza delivery and the latest hit show from your preferred streaming service at home? That seems to be the trend right now as movie theaters, which finally re-opened their doors in mid-August, experienced […]
By Jay Bemis | Advertising Systems Inc. A mere nine months ago in this space, we were among those looking forward to what was shaping up to be a stellar year for the media and advertising worlds — what with the 2020 Summer Olympics slated to be sandwiched by the Democratic and Republican national conventions […]
By Jay Bemis | Advertising Systems Inc. Back-to-school life for parents seemed so simple just a few short years ago. They would get a supplies list from their local school system and check off such items as Big Chief tablets and Number 2 pencils as they purchased them. However, during the COVID-19 pandemic, back-to-school […]
By Jay Bemis | Advertising Systems Inc. The generation perhaps most resistant to technological and digital change at the start of this millennium is now embracing it in our pandemic environment — at least when it comes to shopping. In a recent study by the National Retail Federation (NRF), nearly half of the baby boom […]