Contextual advertising Archives - Advertising Systems Inc.

April 16, 2024

Loyalty, Rewards Programs Entice Marketing Customers

By Jay Bemis | Advertising Systems Inc. Jump in your car to run a few errands and you see them everywhere: By “them,” we’re talking about loyalty and rewards programs that seemingly every kind of business is unveiling lately. Also, take your bank’s credit card with cash-back rewards with you perhaps — you may need […]

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March 24, 2023

Ways to Market in a Cookie-less World

By Jay Bemis | Advertising Systems Inc. As a marketer, you’ve been anxiously, perhaps hesitantly waiting for the clock to tick into 2024, when the world of third-party cookies will have slowly crumbled away. Major browsers such as Chrome, Safari and Firefox will have phased out third-party cookies — one of the chief tools in […]

Blog, Digital Marketing, Search Marketing

April 27, 2012

“Contextual Advertising”: What it is, and why it matters to small businesses

by John Theriault, www.HeraldNews.com As social media and Internet advertising gets more sophisticated, the focus is now on what’s called “contextual advertising”. The premise is simple but the execution is complex. The idea is that if you search for new cars online for example, you’ll start to see related advertising. Ads for similar types of […]

Mobile Marketing, News, Search Engine Marketing, Social Media Marketing

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Tag Archives: Contextual advertising

Loyalty, Rewards Programs Entice Marketing Customers

Ways to Market in a Cookie-less World