By Jay Bemis | Advertising Systems Inc. Whether you’re a traditionalist who’s hitting up the brick-and-mortar chains for Black Friday, a loyalist heading to locally owned shops for Small Business Saturday, or pajama-clad and pounding on a laptop for Cyber Monday, you’re about to converge toward one common goal: Spending a trillion-plus dollars during the […]
By Jay Bemis | Advertising Systems Inc. November’s arrival means it’s time for businesses, marketers and shoppers alike to sharpen their focus on the 2024 holiday shopping season. Marketers who’ve already done a deeper dive know this about this year’s holiday shopping period: There are five fewer days to shop this year compared to an […]
By Jay Bemis | Advertising Systems Inc. Soon the summer holiday season will be upon us, stoking thoughts of burgers sizzling on the grill and possible vacation trips ahead as the pandemic keeps easing its grip a bit. But right now also is the time that retailers and marketers should start concentrating on this year’s […]
By Jay Bemis | Advertising Systems Inc. A shortened, Black Friday-to-Christmas shopping season already has spawned big TV deals and the accompanying advertising — two to three weeks ahead of Thanksgiving. WalMart, for example, started advertising last week a 50-inch Class 4K Roku Smart TV for $148, a price tag that will be available on […]
Drive by any shopping center early on the day after Thanksgiving and you’ll see crowds of eager shoppers ready to pounce on the hottest gifts. However, with online deals catching on like wildfire, are the days of waiting in the freezing cold and trampling fellow shoppers nearing an end? Here, three reasons why Cyber Monday […]
by Ken Gaebler Black Friday is a retail institution among U.S. consumers. After filling themselves with Thanksgiving fare the day before, hordes of consumers wake up in the early morning hours to stand in line, eager to take advantage of the Black Friday sales being offered by their favorite retailers. But over the past few […]