By Jay Bemis | Advertising Systems Inc. Facebook to younger social-media users may often be viewed as the Baby Boomer app, but the average age of its users is actually getting younger, thanks to the entering-their-prime-years members of Generation Z, a recent study says. Generation Z, or people who were born between 1997 and 2012, […]
By Jay Bemis | Advertising Systems Inc. The generation perhaps most resistant to technological and digital change at the start of this millennium is now embracing it in our pandemic environment — at least when it comes to shopping. In a recent study by the National Retail Federation (NRF), nearly half of the baby boom […]
By Jay Bemis | Advertising Systems Inc. In the world of social media strategy development, knowing your target audience long has been a chief marketing chore. And across the generations, which may be the toughest audience to attract on social media, in terms of generations? That — perhaps not surprisingly — would be the oldest […]