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January 25, 2011

Website and Email Critical B2B Investments

Time-tested online media to see budget increases According to a survey of business-to-business (B2B) marketers, traditional online tactics remain key to marketing success. Just over half of B2B marketers surveyed told BtoB Magazine their budgets would go up this year, mostly by less than 15%. With a primary marketing goal of customer acquisition (69%), the […]

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January 20, 2011

Facebook Makes a Splash in the Bathroom

January 20, 2011 By Vlad Gorenshteyn, Digital Marketing Manager, AIS Media We’ve all heard about explosive growth figures related to Facebook, social media and mobile usage. So we decided to do our own statistically randomized telephone survey. We contacted 500 Americans and asked them a rather personal question: “Do you ever use Facebook on your mobile device while […]

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January 14, 2011

Social Media Strategists Look Hard at ROI this Year

Marketers must begin to seriously evaluate their programs and focus on internal education Marketers and social strategists hope to develop better ways to determine return on investment for social media outreach in 2011. ROI has always been a big issue, but as more companies plan to increase social media budgets in 2011, it has become […]

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January 5, 2011

Companies will spend more than ever on social media marketing in 2011

Companies will spend more than ever on social media marketing in 2011, but some businesses are boosting budgets for entirely the wrong reasons. A new report “Social Media in the Marketing Mix: Budgeting for 2011,” demonstrates that companies are planning budget increases next year, as they move from cautious experimentation to full implementation. That sounds great, and […]

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November 11, 2010

Small Businesses Focus Digital Marketing Budget on Websites

Looking to other low-cost marketing options A plurality of small businesses will keep their marketing budgets steady next year across the board, including spending on websites, direct mail, print, TV and social media, according to research by Zoomerang and GrowBiz Media, a provider of information and services to help organizations reach the small and midsize […]

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November 9, 2010

Retailers Ever So Hopeful For Holiday Shopping Season

by Kelly Johnson, Sacramento Business Journal The holiday shopping season isn’t likely to offer any miracles, but local and national retail observers expect revenue to climb a couple percentage points over last year. And given the economy — and compared to declines the past two years — a couple percentage point gain is a much-welcomed gift. […]

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October 27, 2010

Welcome e-mails with offers equal more transactions: Experian

Offers within welcome e-mails result in significantly higher transaction rates than those within bulk messages, according to research released October 19 by Experian Marketing Services. Welcome e-mails have transaction rates nine times higher than bulk mailings, according to the study, “The Welcome E-mail Report: Benchmark Data and Analysis for Engaging New Subscribers through E-mail Marketing.” […]

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October 22, 2010

Why You Should Use Social Media, and How to Do It

One thing most corporates seem to miss about social media is the social part of it. Social media is a network which allows you to keep in contact with people. Think of yourself as a broadcaster and your followers on Twitter or fans on Facebook as recipients of your message. But instead of one way […]

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October 18, 2010

How Social Search Will Transform the SEO Industry

Facebook and Bing announced last week an agreement that would allow Microsoft’s search engine to return results based on the Facebook “Likes” of the searcher’s friends. Additionally, Google recently began including Twitter updates in its search returns. It’s a natural innovation that fits into the business models of both companies and takes the trend of […]

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October 14, 2010

Skype Gets Serious Facebook Integration

I think this integration between Skype and Facebook could have some great benefits for your business. Imagine having the ability to reach your loyal customers, talk to your employees, or work on a project with multiple people face to face. Skype 5.0 for Windows has just been released with a slew of improvements and feature […]

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