News

Kuapay Lets Mobile Users Pay With QR Codes

There’s little question that the way we pay is changing: Starbucks Card Mobile is a bonafide hit, PayPal predicts that the end of the wallet is nigh, mobile money transactions are expected to to reach $670 billion by 2015, and it’s believed that more than 80% of point-of-sale systems will accept mobile payments by 2016. […]

News, Technology

Macy’s Launching Back-to-School Mobile, Social Cause Marketing Campaign

Macy’s will launch a back-to-school cause marketing campaign in conjunction with youth volunteer organization DoSomething.org on August 8 that leverages direct mail, email, mobile and social media. The retailer will donate $1 to DoSomething.org for every designated quick response (QR) code that consumers scan from within Macy’s mstylelab (or juniors and young men’s department). Each […]

News

Google Buys The Dealmap to Compete with Groupon

by Jay Greene, CNET.com Google acquired a new company to add to its growing business of selling local daily deals. The Web giant acquired The Dealmap, a start-up launched in May 2010 that aggregates daily deals in local markets. Terms of the deal were not disclosed. “We are impressed with what The Dealmap team has […]

Digital Marketing, News