by Wesley Young While the holiday season is undoubtedly a busy period for small business owners, it’s important to set aside time to plan your marketing strategy for the year ahead. How will you continue to maintain and grow your business in 2014? What plans do you have to keep your business on track and […]
Bolstered by growing ecommerce sales and time spent across digital channels, the US retail industry will grow its digital ad spending more rapidly this year than in 2012, according to new figures from eMarketer. By the end of this year, eMarketer predicts, US retailers will have increased digital ad budgets by 15.7% to $9.50 billion, […]
Google defines best practices as being, ‘commercial or professional procedures that are accepted or prescribed as being correct or most effective’. In the world of social media and content marketing, we spend a fair deal of time talking about best practices. We write blog posts about best practices to help others, and we updated our social streams with […]
As mobile budgets swell, brands are eager to find ways to make their ads contextually relevant to consumers. As a result, the use of geotargeted mobile display advertising is on the rise, as are campaign results, according to a new eMarketer report, “The Effectiveness of Geotargeted Mobile Ads: Location Data Pumps Up Performance.” However, not […]
by Ken Gaebler Black Friday is a retail institution among U.S. consumers. After filling themselves with Thanksgiving fare the day before, hordes of consumers wake up in the early morning hours to stand in line, eager to take advantage of the Black Friday sales being offered by their favorite retailers. But over the past few […]
by John McDermott, AdAge Foursquare is opening its promoted listings ads to all small businesses around the world. The promoted listings show up in the app’s Explore function, which consumers use to discover nearby restaurants, bars, parks or other attractions. If a Foursquare user searches for “burgers,” for instance, then a nearby burger shop can […]
by Steve Olenski This past July Econsultancy issued a report which made reference to the fact that Big Data is causing big frustrations for those who make their living in the marketing world. The sub-headline that appeared on their site in announcing the report read: “Big data has become something of a buzzword over the past year or so, […]
by Daniel Threlfall, Search Engine Journal It’s not easy being an SEO. There’s a ton of mythbusting that has to happen in order to coax your clients to success. Whether you’re educating customers or trying enhance your own site’s SEO, you need to be aware of several persistent beliefs that can lead to SEO disaster. What follows […]
Mounting evidence shows that multichannel shoppers spend more, so to gear up for the most crucial shopping months of the year, retailers are cementing omnichannel strategies, according to a new eMarketer report, “Holiday Shopping Preview: Omnichannel’s Blurred Lines.” Prosper Insights & Analytics found that as of July 2013, most US consumers planned to spend the […]
“You heard me right: SMS marketing just isn’t practical for small businesses (1-50 employees),” said founder and CEO of text message marketing provider Tatanga, Derek Johnson. “I know this sounds completely crazy coming from one of the biggest advocates in our industry during the last six years for small businesses using SMS marketing, but it’s […]