I was at a wedding recently , and may or may not have had a few too many glasses of cheap, free, “in-speech champagne”! Sitting near the bar and people watching, one of my favourite way’s to spend my time, I realized with increased and probably misguided certainty, that the entire world (well at least the readers of […]
by Jaimie Siegle | Advertising Systems Inc. The World Cup won’t begin for another few weeks (June 12, to be exact), but marketers and businesses have been ahead of the game in gathering data on fans and targeted audiences, and planning their marketing strategies accordingly. This infographic by Marketing Week shows how — and where […]
Mobile payment company Square has launched Square Capital, a program for small businesses to get credit, becoming part of a growing trend to lend to small businesses. Square, known as Twitter chairman Jack Dorsey’s mobile payments venture, said in a May 28 press release that the credit program streamlines the process for small businesses to […]
Customer acquisition is the top challenge according to small-business owners Small businesses still face hurdles when it comes to acquiring new business. In a Q1 2014 study by Gallup and Wells Fargo, attracting customers, targeting business opportunities and finding work or new business was the top challenge among US small-business owners, cited by 21% of […]
by Jaimie Siegle | Advertising Systems, Inc. Because before the U.S. could send a man onto the moon, it had to sell the idea of space travel in the 1960s to the general public — a tough pitch to sell for anybody. We know that the public did indeed buy into the idea of NASA, […]
In the past year, Facebook changed its algorithm so that fewer post from a company’s page were seen by fans. This change was justified by Facebook as a way to weed out non-engaging content. Businesses were provided a solution for this obstacle by being given the option to pay to promote their posts or create […]
At least one element of Big Data’s potential is finally being realized in email marketing, which is one of the most effective means that brands and marketers have in reaching their audiences. Marketers can now take information gleaned from shopping habits and other preferences and then shape their messaging in order to have a greater […]
In the online-based economy we live in today, consumers can no longer follow the yellow page road to your business. Traditional methods of print advertising and other low cost methods of advertising that worked in the past are now secondary measures at best. Even the industry magazines are moving to online media and hiking up […]
by Jaimie Siegle | Advertising Systems Inc. B2B marketing budgets are expected to rise in 2014, with businesses prioritizing their digital needs in order to most effectively reach their customers, according to a study conducted by Forrester Research and the Business Marketing Association. “Many B2B CMOs will struggle to make dollars stretch while protecting program […]
by Emily Taing, Social Media Today In the ever-changing world of social media, visual elements are one of the most powerful ways to grab a viewer’s attention. According to Trend Reports, between 65 and 85 percent of people describe themselves as visual learners. SocialClinch compiled an infographic stating that Facebook photo posts get almost 40 percent more […]