by Jaimie Siegle | Advertising Systems Inc. The World Cup won’t begin for another few weeks (June 12, to be exact), but marketers and businesses have been ahead of the game in gathering data on fans and targeted audiences, and planning their marketing strategies accordingly. This infographic by Marketing Week shows how — and where […]
Mobile payment company Square has launched Square Capital, a program for small businesses to get credit, becoming part of a growing trend to lend to small businesses. Square, known as Twitter chairman Jack Dorsey’s mobile payments venture, said in a May 28 press release that the credit program streamlines the process for small businesses to […]
by Jaimie Siegle | Advertising Systems Inc. If you thought the free app Snapchat was as fleeting as the photos sent by its users, you may want to reconsider: After turning down a $4 billion buyout offer from Facebook then raising $50 million in venture funding last year, Snapchat recently unrolled an upgraded platform with […]
The Heartbleed virus has been all over the news lately and it may have you wondering whether it is something that can affect your business and if so how to protect your business. Unfortunately, it is something that can affect your business and thus you need to be proactive in working with your IT department […]
Customer acquisition is the top challenge according to small-business owners Small businesses still face hurdles when it comes to acquiring new business. In a Q1 2014 study by Gallup and Wells Fargo, attracting customers, targeting business opportunities and finding work or new business was the top challenge among US small-business owners, cited by 21% of […]
by Jaimie Siegle | Advertising Systems, Inc. Because before the U.S. could send a man onto the moon, it had to sell the idea of space travel in the 1960s to the general public — a tough pitch to sell for anybody. We know that the public did indeed buy into the idea of NASA, […]
In the past year, Facebook changed its algorithm so that fewer post from a company’s page were seen by fans. This change was justified by Facebook as a way to weed out non-engaging content. Businesses were provided a solution for this obstacle by being given the option to pay to promote their posts or create […]
At least one element of Big Data’s potential is finally being realized in email marketing, which is one of the most effective means that brands and marketers have in reaching their audiences. Marketers can now take information gleaned from shopping habits and other preferences and then shape their messaging in order to have a greater […]
U.S. small-business owners are substantially more optimistic than they have been in several years. The Wells Fargo/Gallup Small Business Index in January increased to +45, up from +24 in October and the most positive score since the third quarter of 2008. However, optimism is still below the high levels recorded pre-recession. These results are from […]
In the online-based economy we live in today, consumers can no longer follow the yellow page road to your business. Traditional methods of print advertising and other low cost methods of advertising that worked in the past are now secondary measures at best. Even the industry magazines are moving to online media and hiking up […]