by Jaimie Siegle | Advertising Systems Inc. A digital marketing survey conducted earlier this summer compiled answers from 300 digital marketers on which online tactics proved most effective in generating customer acquisition and retention. More than 150 marketers surveyed said they planned to increase their marketing budget in 2014, and more plan to allocate […]
When Facebook Inc. tweaked its algorithms in 2012, there was a lot of consternation among marketers. After the algorithm changes, brands weren’t able to get nearly as many views on their posts without paying Facebook to promote them. In a white paper from digital consultancy agency Social@Ogilvy, managing director Marshall Manson argues this trend isn’t […]
by Ken Esch, Trendsetter Partner Sponsor, Private Company Services As Americans settle into summer and embrace the warmer weather, private company CEOs anticipate still brighter days ahead. Business leaders are confident that, economically, the worst is behind them, and their optimism toward the U.S. economy has strengthened. The result? A shift toward growth that is […]
I was at a wedding recently , and may or may not have had a few too many glasses of cheap, free, “in-speech champagne”! Sitting near the bar and people watching, one of my favourite way’s to spend my time, I realized with increased and probably misguided certainty, that the entire world (well at least the readers of […]
by Jaimie Siegle | Advertising Systems Inc. The World Cup won’t begin for another few weeks (June 12, to be exact), but marketers and businesses have been ahead of the game in gathering data on fans and targeted audiences, and planning their marketing strategies accordingly. This infographic by Marketing Week shows how — and where […]
Mobile payment company Square has launched Square Capital, a program for small businesses to get credit, becoming part of a growing trend to lend to small businesses. Square, known as Twitter chairman Jack Dorsey’s mobile payments venture, said in a May 28 press release that the credit program streamlines the process for small businesses to […]
by Jaimie Siegle | Advertising Systems Inc. If you thought the free app Snapchat was as fleeting as the photos sent by its users, you may want to reconsider: After turning down a $4 billion buyout offer from Facebook then raising $50 million in venture funding last year, Snapchat recently unrolled an upgraded platform with […]
The Heartbleed virus has been all over the news lately and it may have you wondering whether it is something that can affect your business and if so how to protect your business. Unfortunately, it is something that can affect your business and thus you need to be proactive in working with your IT department […]
Customer acquisition is the top challenge according to small-business owners Small businesses still face hurdles when it comes to acquiring new business. In a Q1 2014 study by Gallup and Wells Fargo, attracting customers, targeting business opportunities and finding work or new business was the top challenge among US small-business owners, cited by 21% of […]
by Jaimie Siegle | Advertising Systems, Inc. Because before the U.S. could send a man onto the moon, it had to sell the idea of space travel in the 1960s to the general public — a tough pitch to sell for anybody. We know that the public did indeed buy into the idea of NASA, […]