Tag Archives: target ads

Expect Programmatic Ad Buys to Keep Growing

By Jay Bemis | Advertising Systems Inc. Programmatic ad buys are looking even more popular now for advertisers, thanks to fourth-quarter earnings news last week from programmatic-ad kingpin The Trade Desk. The Trade Desk reported that its fourth-quarter revenues for 2022 rose 24% year over year to $491 million, and that its yearly revenues rose […]

Blog, Search Marketing

Small Businesses to Grapple With Tight Ad Spend in ’23

By Jay Bemis | Advertising Systems Inc. If small business ad spending follows the trend of larger companies’ ad spend, as it is wont to do, expect some tightened pockets for advertisers and marketers alike in 2023. Granted, ad spend by businesses both large and small will rise globally in 2023, according to recent reporting […]

Blog, News