By Jay Bemis | Advertising Systems Inc. “And the winner is … yet another streaming service!” Those may just be the words a presenter utters when the 72nd Emmy Awards unfold in September, with Netflix this week breaking the record for most Emmy nominations ever, while one of several streaming newcomers, Disney+, secured a best-drama […]
By Jay Bemis | Advertising Systems Inc. The number of Americans “cutting the cord” — that is, abandoning cable TV and opting for over-the-top (OTT), online services instead — continues to rise at a steady clip. Research firm eMarketer estimated last week that the number of U.S. households cutting the cord this year will climb […]
by Jay Bemis | Advertising Systems Inc. Imagine life without those bulky cable or satellite TV boxes and their yards of endless cable taking up a corner of your living room. By 2022, six of 10 of the country’s households — representing about 204 million people — will have done just that, electing to watch […]