By Jay Bemis | Advertising Systems Inc. Tired of seeing Sheryl’s “she shed” succumb to lightning or watching Liberty Mutual Insurance’s “LiMu” emu pecking at its reflection in a downtown window? You may well be a Gen Xer, an American generation that still watches about 3.5 hours of non-digital TV daily but becomes weary of […]
By Nathan Eddy for www.eweek.com With the official unveiling of Apple’s iPhone 5 on Wednesday, the world, including small-business owners, now has a better idea as to whether or not they should spring for the company’s latest iteration of the popular smartphone. Features like 4G Long-Term Evolution (LTE) network compatibility allow road warriors to surf […]
by Jaimie Siegle | Advertising Systems, Inc. As print newspapers continue down their unfortunate path toward extinction, consumers and advertisers are moving toward smartphones and their tablet counterparts – a telltale sign that a sweet spot for small businesses may be the mobile market. According to Business Insider, AT&T’s latest survey showed that nearly 60% […]
Originally published on http://www.emarketer.com Mobile is more and more a go-to channel to reach consumers. With more than 75% of the US population now subscribing to a mobile phone service, according to eMarketer, and nearly 114 million consumers expected to access the internet via mobile this year, mobile is a no-brainer for marketers. But since […]