By Jay Bemis | Advertising Systems Inc. When Hurricane Helene blew its way through middle and eastern Georgia in the early-morning hours of Sept. 27, its wrath included leaving 1.5 million customers of Georgia Power without electricity, many of them for 10 days or more. How did Georgia Power communicate with its customer base during […]
By Jay Bemis | Advertising Systems Inc. Tired of seeing Sheryl’s “she shed” succumb to lightning or watching Liberty Mutual Insurance’s “LiMu” emu pecking at its reflection in a downtown window? You may well be a Gen Xer, an American generation that still watches about 3.5 hours of non-digital TV daily but becomes weary of […]
By Nathan Eddy for www.eweek.com With the official unveiling of Apple’s iPhone 5 on Wednesday, the world, including small-business owners, now has a better idea as to whether or not they should spring for the company’s latest iteration of the popular smartphone. Features like 4G Long-Term Evolution (LTE) network compatibility allow road warriors to surf […]
by Jaimie Siegle | Advertising Systems, Inc. As print newspapers continue down their unfortunate path toward extinction, consumers and advertisers are moving toward smartphones and their tablet counterparts – a telltale sign that a sweet spot for small businesses may be the mobile market. According to Business Insider, AT&T’s latest survey showed that nearly 60% […]
Originally published on http://www.emarketer.com Mobile is more and more a go-to channel to reach consumers. With more than 75% of the US population now subscribing to a mobile phone service, according to eMarketer, and nearly 114 million consumers expected to access the internet via mobile this year, mobile is a no-brainer for marketers. But since […]