5 Reasons to Invest in Content Marketing in Houston
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GEO Marketing Tactics to Implement Right Now
by Jaimie Siegle | Advertising Systems Inc. The recent hype about generative engine optimization (GEO) seems to be everywhere, hitting everything from global beauty brands to local business owners. According to Google SEO expert Danny Sullivan, GEO and SEO share the same goal: to help end-users easily find the answers they’re looking for. Optimizing your […]
Google Fights ‘Monopoly’ Labeling
By Jay Bemis | Advertising Systems Inc. It may not need any get-out-of-jail free cards just yet, but Google has found itself fighting a second lawsuit within the past two years that claims it operates an illegal ad tech monopoly. A federal judge ruled last week that Google does operate an illegal ad tech monopoly, […]
Digital Marketing Discount Days: Grow Your Business, Save Money
Forget “going postal” — go digital instead! Whether your challenge is finding an authentic list of email leads, nurturing your social media fan base, or promoting your business’s products or online presence, we’re here to help. We know small business owners could use a break sometimes (we’re one too, after all!), so we’re offering discounted pricing on […]
How to Stretch a Small Business Marketing Budget
by Jaimie Siegle | Advertising Systems Inc. B2B marketing budgets are expected to rise in 2014, with businesses prioritizing their digital needs in order to most effectively reach their customers, according to a study conducted by Forrester Research and the Business Marketing Association. “Many B2B CMOs will struggle to make dollars stretch while protecting program […]
Three Major SEO Myths, Debunked
by Daniel Threlfall, Search Engine Journal It’s not easy being an SEO. There’s a ton of mythbusting that has to happen in order to coax your clients to success. Whether you’re educating customers or trying enhance your own site’s SEO, you need to be aware of several persistent beliefs that can lead to SEO disaster. What follows […]
Mobile Search Marketing Campaigns More Effective Than Desktop [REPORT]
by Jaimie Siegle | Advertising Systems, Inc. A new study by eMarketer shows that as fewer people are using search engines on desktop devices, the volume of queries from smartphones and tablets has increased – a trend that led to more successful mobile campaigns with a lower cost-per-click (CPC) rate. “Mobile’s high CTRs [click-through rates] […]
Driving Leads and Online Traffic with Quora
by Jaimie Siegle | Advertising Systems Inc. In addition to social sites such as Facebook, Twitter, Tumblr and Pinterest, Q&A website Quora may be another way for businesses to build website traffic, Small Business Trends reports. The California-based company recently raised $50 million in funding, and has already become a way for curious folks to get […]
Search Engine Journal: How Apps are Changing the World of SEO
posted March 1, 2012 by Gabriel Gervelis, www.searchenginejournal.com Recently, the game-changer to rule them all occurred; as we know, search engines have moved social. For SEO content developers, this means we’ve got to get our content onto social networking platforms. And in order to do this, it’s got to get used, and it’s got to […]
US Online Ad Spend Poised to Grow 20% in 2011
Online ad spending is returning to pre-recession growth levels, with steady increases projected through 2015 as marketers continue to invest more in digital channels. eMarketer expects US online advertising spending to reach $31.3 billion this year, a dramatic 20.2% increase over 2010 spending. By 2015, nearly $50 billion will be spent on online ads in […]
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