Tag Archives: SEO

February 24, 2015

Digital Marketing Discount Days: Grow Your Business, Save Money

Forget “going postal” — go digital instead! Whether your challenge is finding an authentic list of email leads, nurturing your social media fan base, or promoting your business’s products or online presence, we’re here to help. We know small business owners could use a break sometimes (we’re one too, after all!), so we’re offering discounted pricing on […]

Digital Marketing, Email Marketing, Mobile Marketing, News, Search Engine Marketing, Small Business, Social Media Marketing
January 28, 2014

How to Stretch a Small Business Marketing Budget

by Jaimie Siegle | Advertising Systems Inc. B2B marketing budgets are expected to rise in 2014, with businesses prioritizing their digital needs in order to most effectively reach their customers, according to a study conducted by Forrester Research and the Business Marketing Association. “Many B2B CMOs will struggle to make dollars stretch while protecting program […]

Digital Marketing, Search Engine Marketing, Small Business, Technology
April 18, 2013

Mobile Search Marketing Campaigns More Effective Than Desktop [REPORT]

by Jaimie Siegle | Advertising Systems, Inc. A new study by eMarketer shows that as fewer people are using search engines on desktop devices, the volume of queries from smartphones and tablets has increased – a trend that led to more successful mobile campaigns with a lower cost-per-click (CPC) rate. “Mobile’s high CTRs [click-through rates] […]

Mobile Marketing, News, Search Engine Marketing, Small Business, Technology
June 12, 2012

Driving Leads and Online Traffic with Quora

by Jaimie Siegle | Advertising Systems Inc. In addition to social sites such as Facebook, Twitter, Tumblr and Pinterest, Q&A website Quora may be another way for businesses to build website traffic, Small Business Trends reports. The California-based company recently raised $50 million in funding, and has already become a way for curious folks to get […]

Digital Marketing, News, Search Engine Marketing, Small Business, Social Media Marketing
June 21, 2011

US Online Ad Spend Poised to Grow 20% in 2011

Online ad spending is returning to pre-recession growth levels, with steady increases projected through 2015 as marketers continue to invest more in digital channels. eMarketer expects US online advertising spending to reach $31.3 billion this year, a dramatic 20.2% increase over 2010 spending. By 2015, nearly $50 billion will be spent on online ads in […]

April 18, 2011

Retail Continues to Lead in Online Ad Spending

Consumer packaged goods industry ups its share of online spend Retail is the highest-spending industry online, according to eMarketer estimates that break down total US online ad spending by vertical. Retailers will spend $5.73 billion on internet advertising this year, up from $5.16 billion in 2010, accounting for more than one in every five online […]

March 11, 2011

Search Behavior Shines Spotlight on Organic Results

Paid search ads tend to be overlooked Search has become a nearly ubiquitous online activity and Google remains the undisputed king—receiving the largest share of search ad revenue and traffic. But an eye-tracking study by user experience research firm User Centricadds a new perspective. Its research indicates that most search users overlook search ads almost entirely. […]

Digital Marketing
January 14, 2011

Social Media Strategists Look Hard at ROI this Year

Marketers must begin to seriously evaluate their programs and focus on internal education Marketers and social strategists hope to develop better ways to determine return on investment for social media outreach in 2011. ROI has always been a big issue, but as more companies plan to increase social media budgets in 2011, it has become […]

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Advertising Systems, Inc.
Houston, TX
Phone: (281) 889-9575