By Jay Bemis | Advertising Systems Inc. Building trust in your brand is among the many top goals of any marketer, but when you learn what brand is the “most trusted” in America right now, you might skeptically think that this is some sort of cover-up. That’s because the most trusted brand in America is […]
By Jay Bemis | Advertising Systems Inc. A major challenge for chief executives during the pandemic has been the ability to adapt to change quickly and embrace the reality that a digital “future” already is here. Recent research from Vistage, an organization that serves 21.000-plus member CEOs, is issuing this challenge for the C-suite in […]
By Jay Bemis | Advertising Systems Inc. A year ago, back-to-school shopping meant big-ticket items such as computers and office-like furniture for online learning at home, thanks to a pandemic. This summer, with most students scheduled to return to the classroom this fall, those shopping lists should look more traditional with basic supplies and new […]
By Jay Bemis | Advertising Systems Inc. With the use of mobile devices booming more than ever, two in three advertisers plan to increase their “m-commerce” budgets this year — “indicating more confidence in both market conditions and in mobile as a channel,” says a report released last week by the Mobile Marketing Association. The […]
By Jay Bemis | Advertising Systems Inc. Soon the summer holiday season will be upon us, stoking thoughts of burgers sizzling on the grill and possible vacation trips ahead as the pandemic keeps easing its grip a bit. But right now also is the time that retailers and marketers should start concentrating on this year’s […]
By Jay Bemis | Advertising Systems Inc. Here are some study results that make you wonder if others are using eyedrops as much as you are during these pandemic times: Adults in the United States added an hour of digital time across their devices last year, bringing the daily average of time spent to 7 […]
By Jay Bemis | Advertising Systems Inc.Ever since the advent of television and the proliferation of cartoons in the 1950s, American parents have worried about their offspring’s screen time and its effects on their vision. Those concerns have steadily amplified since, what with the eventual popularity of video games, movie streaming and such platforms as […]
By Jay Bemis | Advertising Systems Inc.As Zoom became a videoconferencing thing during the early stages of the COVID-19 pandemic, the sight of talking squares, all lined in rows, got people to thinking about older television shows. These talking heads were akin to “The Brady Bunch” opening, some comedians opined. Others were reminded of “Hollywood […]
By Jay Bemis | Advertising Systems Inc. Granted, watching late-night talk-show hosts on TV during the pandemic hasn’t been quite the same as when they beamed their shows live from their East or West Coast studios, with a roaring band and audience in tow. But the two Jimmys, as in Fallon and Kimmel, and Stephen, […]
By Jay Bemis | Advertising Systems Inc. The generation perhaps most resistant to technological and digital change at the start of this millennium is now embracing it in our pandemic environment — at least when it comes to shopping. In a recent study by the National Retail Federation (NRF), nearly half of the baby boom […]