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Tag Archives: Location-based marketing

October 18, 2013

Foursquare Rolls Out Promoted Listings Internationally

by John McDermott, AdAge Foursquare is opening its promoted listings ads to all small businesses around the world. The promoted listings show up in the app’s Explore function, which consumers use to discover nearby restaurants, bars, parks or other attractions. If a Foursquare user searches for “burgers,” for instance, then a nearby burger shop can […]

Digital Marketing, News, Small Business, Social Media Marketing, Technology
August 30, 2012

How to Create a Location-Based Marketing Campaign That’s Effective and Inexpensive

If you’ve ever used Foursquare or “checked in” at your favorite restaurant via Facebook or Yelp, then you’re already familiar with location-based marketing strategies. This year, more businesses are using tactics such as offering discounts or free beverages to entice customers to check in – and bargain-savvy shoppers are looking for deals more than ever. […]

News, Print Marketing, Small Business, Social Media Marketing, Technology
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