According to the Email Experience Council, email marketers can expect to lose one-third of their subscribers annually due to bounces, unsubscribes, or spam complaints1. If you don’t follow email acquisition, relevancy, and deliverability best practices, your attrition rate can be even higher. That’s why it’s so important to combat issues that contribute to subscriber churn […]
It may surprise you, but the answer isn’t Facebook More companies in the Inc. 500 are using social media as part of their business and marketing strategies, and they are seeing success and viewing social media overall as more valuable. These firms, which include the fastest-growing private companies, have been using a mix of tactics, […]
January 20, 2011 By Vlad Gorenshteyn, Digital Marketing Manager, AIS Media We’ve all heard about explosive growth figures related to Facebook, social media and mobile usage. So we decided to do our own statistically randomized telephone survey. We contacted 500 Americans and asked them a rather personal question: “Do you ever use Facebook on your mobile device while […]
Marketers must begin to seriously evaluate their programs and focus on internal education Marketers and social strategists hope to develop better ways to determine return on investment for social media outreach in 2011. ROI has always been a big issue, but as more companies plan to increase social media budgets in 2011, it has become […]
There has been explosive growth in loyalty programs in recent years. The 2009 Colloquy “Loyalty Marketing Census” reported that from 2006 to 2008, US loyalty program membership grew from about 1.3 billion to 1.8 billion, which is a compound annual growth rate of almost 18%. This equals approximately 14.1 loyalty program memberships per household. But […]
Jamie Turner is the chief content officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. He is also the co-author of “How to Make Money with Social Media” now available at fine bookstores (and a few not-so-fine bookstores) everywhere. First the bad news: If you’re going to calculate the […]
Today, more than ever, consumers are more sophisticated in the way they shop and research products and services. According to research firm BiaKelsey, the average consumer looks at 7.9 different sources for product information—including traditional and interactive—before making their final purchase decision. Therefore, cross-channel marketing campaigns that incorporate print, direct mail, Web sites, social media […]