By Jay Bemis | Advertising Systems Inc. It’s about that time of year when Hershey’s rolls out its classic holiday commercial featuring 10 of its Kisses chiming along to the sounds of “We Wish You a Merry Christmas.” If you’re an advertiser or marketer watching the commercial, just think of those cheery Hershey’s Kisses bells […]
By Jay Bemis | Advertising Systems Inc. Is yours a small business that buttresses its brick-and-mortar presence with search marketing, through which you target ads to potential customers who have simply glanced at your website while pondering a purchase? And perhaps, through those targeting and retargeting efforts, you’ve caused those customers to traverse even farther […]
by Ken Gaebler Black Friday is a retail institution among U.S. consumers. After filling themselves with Thanksgiving fare the day before, hordes of consumers wake up in the early morning hours to stand in line, eager to take advantage of the Black Friday sales being offered by their favorite retailers. But over the past few […]
Mounting evidence shows that multichannel shoppers spend more, so to gear up for the most crucial shopping months of the year, retailers are cementing omnichannel strategies, according to a new eMarketer report, “Holiday Shopping Preview: Omnichannel’s Blurred Lines.” Prosper Insights & Analytics found that as of July 2013, most US consumers planned to spend the […]