Tag Archives: Gen Z

Targeting Holiday Shoppers Across the Ages

By Jay Bemis | Advertising Systems Inc. It’s that time of the year when many shoppers fret over what to get kids, parents, grandparents and others when compiling their shopping lists for the holiday season. Marketers have been concerned about such age ranges and how to reach them, too, as eMarketer/Insider Intelligence noted in a […]


Tech, F&B Rank Highly on Gen Z’s Top Brands List

By Jay Bemis | Advertising Systems Inc. When it comes to targeting Generation Z, it’s those marketers who ply their trade in the tech and food and beverage industries who skip a little more happily, perhaps, down Easy Street. Tech and F&B companies dominated the Top 40 brands among Gen Zers — or those ages […]