How your business presents online matters, maybe now more than ever, and below are a few statistics that prove it. By Jaimie Siegle | Advertising Systems, Inc. 1. 71 percent of digital users go to Google to read reviews about a local business before making a purchasing decision, according to research released this year. This […]
By Jay Bemis | Advertising Systems Inc. On a recent episode of “Master Chef: Generations,” chef Aarón Sánchez described Generation Z as an age “born with phones in your hands.” Indeed, members of Gen Z — generally defined as those born between 1997 and 2012 — were born in the earlier stages of the internet […]
By Jay Bemis | Advertising Systems Inc. Here’s a newer marketing buzzword we recently learned and like: “Tradigital Marketing.” It means blending the digital marketing practices of today with more traditional forms of the marketing business as part of your overall strategy. The coiner of the term, if we may call him so, is David […]
By Jay Bemis | Advertising Systems Inc. It’s that time of the year when many shoppers fret over what to get kids, parents, grandparents and others when compiling their shopping lists for the holiday season. Marketers have been concerned about such age ranges and how to reach them, too, as eMarketer/Insider Intelligence noted in a […]
By Jay Bemis | Advertising Systems Inc. When it comes to targeting Generation Z, it’s those marketers who ply their trade in the tech and food and beverage industries who skip a little more happily, perhaps, down Easy Street. Tech and F&B companies dominated the Top 40 brands among Gen Zers — or those ages […]
By Jay Bemis | Advertising Systems Inc. Snapchat, TikTok and Instagram, respectively, remain the top three social networks for members of Generation Z and are expected to continue that dominance in the age group over the next four years, according to a study released last week. However, “TikTok will pass Instagram to claim the No. […]