Tag Archives: Foursquare

Foursquare Rolls Out Promoted Listings Internationally

by John McDermott, AdAge Foursquare is opening its promoted listings ads to all small businesses around the world. The promoted listings show up in the app’s Explore function, which consumers use to discover nearby restaurants, bars, parks or other attractions. If a Foursquare user searches for “burgers,” for instance, then a nearby burger shop can […]

Digital Marketing, News, Small Business, Social Media Marketing, Technology

Facebook, Foursquare Up the Ante on Advertising with Data

by Jaimie Siegle | Advertising Systems, Inc. Facebook and Foursquare announced plans to improve advertising features late last week, both of which involve using data to produce hyper-targeted ads. Foursquare plans to provide data to brands and agencies that will help create more informed ads on various platforms and networks. The location-based app’s data “includes […]

Digital Marketing, News, Small Business, Social Media Marketing, Technology

How to Create a Location-Based Marketing Campaign That’s Effective and Inexpensive

If you’ve ever used Foursquare or “checked in” at your favorite restaurant via Facebook or Yelp, then you’re already familiar with location-based marketing strategies. This year, more businesses are using tactics such as offering discounts or free beverages to entice customers to check in – and bargain-savvy shoppers are looking for deals more than ever. […]

News, Print Marketing, Small Business, Social Media Marketing, Technology

Choosing the Best Social Network(s) for Your Business

by Jaimie Siegle | Advertising Systems, Inc. Choosing the right website platforms and offering the right incentives are two key strategies for small business social media marketing, says Ilya Pozin, serial entrepreneur and Forbes.com contributor. According to Pozin, social media should be more of  a “relationship-builder” and less of an “advertising channel.” While both Facebook […]

News, Social Media Marketing