Tag Archives: F&B

October 12, 2022

Tech, F&B Rank Highly on Gen Z’s Top Brands List

By Jay Bemis | Advertising Systems Inc. When it comes to targeting Generation Z, it’s those marketers who ply their trade in the tech and food and beverage industries who skip a little more happily, perhaps, down Easy Street. Tech and F&B companies dominated the Top 40 brands among Gen Zers — or those ages […]

December 15, 2021

Food Holidays: A Social Media Marketing Bonanza

By Jay Bemis | Advertising Systems Inc. Social media marketers who cater to the food-and-beverage industry seem to just wanna have fun — thanks to the plethora of national food holidays that are commemorated almost daily across the F&B landscape. Picture these marketers or yourself working at the computer on Dec. 30, for instance, when […]

April 16, 2020

Marketers Wielding Creativity to Battle Coronavirus

By Jay Bemis | Advertising Systems Inc. As marketers mull uncertainties spawned by the coronavirus, one trait they’ve always brandished continues to stand above the rest, as recent virus episodes gone viral have shown. That trait is called creativity. One hashtag campaign in social marketing, for example, is #TheGreatAmericanTakeout, which encourages citizens nationwide to support […]

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