Mounting evidence shows that multichannel shoppers spend more, so to gear up for the most crucial shopping months of the year, retailers are cementing omnichannel strategies, according to a new eMarketer report, “Holiday Shopping Preview: Omnichannel’s Blurred Lines.” Prosper Insights & Analytics found that as of July 2013, most US consumers planned to spend the […]
Facebook has moved quickly to generate revenue through a variety of advertising opportunities intended to leverage the company’s huge audience and stockpile of audience data. Now marketers are beginning to evaluate how the options stack up against each other. Social advertising application Salesforce Social.com, an extension of the Salesforce Marketing Cloud service, looked at more […]
Originally published 2/16/12 by Benny Evangelista, SFGate.com Tech Chronicles blog Twitter is expanding its self-service advertising platform to include more small businesses in the U.S. through an exclusive deal with American Express. The new ad program, set to launch at the end of March, will be the latest step by the San Francisco micro-blogging service […]