By Jay Bemis | Advertising Systems Inc. Long before ChatGPT and other artificial intelligence tools began dominating 2023’s headlines, marketers already were on it, one might say — with content marketing utmost in mind. By the end of last year, nearly six in 10 marketers worldwide, or 58.9%, were already using AI content tools to […]
By Jay Bemis | Advertising Systems Inc. Learning how to deal with the loss of third-party cookies and finding new ways to attract customers up and down the marketing funnel may be among your company’s top goals as 2022 unfolds. But be mindful that there are a number of out-of-the-box or “unrelated” ways that can […]
By Jay Bemis | Advertising Systems Inc. A major challenge for chief executives during the pandemic has been the ability to adapt to change quickly and embrace the reality that a digital “future” already is here. Recent research from Vistage, an organization that serves 21.000-plus member CEOs, is issuing this challenge for the C-suite in […]
by Jaimie Siegle | Advertising Systems, Inc. In the world of business, Zappos is like the kid in class who never seemed to miss a beat: Straight A’s, perfect attendance, good behavior. Sure, Zappos isn’t perfect, but it’s done a lot of things right – from the impeccable customer service to the unfaltering employee-centric atmosphere […]
Customer service will always be vital for ensuring customers’ loyalty through the swift resolution of their support issues. But as online transactions increase their dominance, and are increasingly conducted via mobile devices, speed of results is now crucial for increasing a company’s bottom line – both through preventing website and shopping cart abandonment and creating […]
by SmallBizTrends Lead generation is one of the most important components of any company’s marketing plan. Conducting research to find more customers and target new audiences not only keeps the business afloat, but can also push it to new heights — when done properly, of course. But every time you convert a new client, the […]