By Jay Bemis | Advertising Systems Inc. Travel remains one of the most battered industries as a result of the COVID-19 pandemic, with experts predicting that a full recovery for the industry won’t happen until 2022 — if there’s a viable vaccine for the coronavirus later this year or early next. But Americans tired of […]
By Jay Bemis | Advertising Systems Inc. Though the coronavirus pandemic has shut down a massive number of businesses the past two months and those businesses continue to suffer, there are bright spots in the retail and marketing sectors that center on perhaps a not-so-unlikely trio of bedfellows: Toys, booze and politics. Demand for Legos, […]
By Jay Bemis | Advertising Systems Inc. As marketers mull uncertainties spawned by the coronavirus, one trait they’ve always brandished continues to stand above the rest, as recent virus episodes gone viral have shown. That trait is called creativity. One hashtag campaign in social marketing, for example, is #TheGreatAmericanTakeout, which encourages citizens nationwide to support […]
By Jay Bemis | Advertising Systems Inc. Marketers no doubt face many challenges in the months ahead as the new coronavirus spreads like a wildfire across the United States. As a small business marketer, consider putting at the top of your list what the bigger companies already are doing: Assuring your customers that you will […]
By Jay Bemis | Advertising Systems Inc. After a weekend that saw millions of Americans hoarding food and other supplies and hunkering down in their homes because of the new coronavirus, it’s time for marketers to think about a few positives that may arise from this ongoing crisis. Here are five such positives that come […]