Tag Archives: ad spending

July 26, 2022

Economy, Abortion Debate Boost Midterm Ad Spending

By Jay Bemis | Advertising Systems Inc. Concerns about inflation may have some businesses tightening their advertising budgets, but there’s one rich source from which media companies and marketers will gain bundles of ad spending over the next few months. That source would be the political arena — namely, the 2022 midterm elections. The National […]

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December 30, 2019

2020 Elections to Put Ad Targeting to the Test

By Jay Bemis | Advertising Systems Inc.  With the 2020 primary-election season but a month away and $6-billion plus expected to be spent on political advertising for the campaign, ad targeting will be a crucial factor in determining how candidates, political parties and others in the U.S. divvy all of those funds. When it comes […]

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