Many consumers prefer email as their primary contact method with brands and companies regarding sales, promotions and new products. Companies that honor this request and strategically engage recipients at the right time have much to gain, according to findings from email marketing solution provider StrongMail. Using automated email marketing, also known as “lifecycle email marketing,” […]
Marketers have heard the call to build brand loyalty and engage customers with their direct mail activities through the use of multiple media channels. Combining traditional direct mail tactics with new, interactive capabilities is a cost-effective way for every business—particularly small and midsize businesses without large marketing departments—to produce a higher return on their investment […]
This won’t come as welcome news to the folks at Facebook, but its customer-satisfaction ratings aren’t much to boast about. Among its social-media peers, Facebook landed at the bottom of the keeping customers-happy list, according to the 2011 American Customer Satisfaction Index E-Business Report. With a score of 66 out of 100, only airlines, subscription […]
I recently overheard an interesting remark: social media is the greatest innovation in business relations since the Industrial Revolution. While that might seem like an over exaggeration, it isn’t so far from the truth that I didn’t take time to think about how social media has transformed the opportunities for a business, specifically in the […]
As seen with the hefty valuations of companies like LinkedIn (NYSE:LNKD), Twitter and Facebook, the social networking space is too important for Google (Nasdaq:GOOG) to be a laggard. True, the company has had several missteps, like Buzz and Wave. But its latest attempt, Google+, may have the right stuff. Keep in mind that Google has […]
Google’s social network, Google+ might be one of the fastest-growing networks ever, having already reached 10 million users according to one estimate. Paul Allen, of Ancestry.com – not to be confused with Microsoft co-founder Paul Allen – has developed an interesting methodology to calculate the number of Google+ members. He sampled a number of surnames from […]
by Ben Parr Google has revealed that it is working on a Google+ experience for businesses and is asking brands not to create Google+ profiles just yet. In a post and accompanying YouTube video on Google+, Product Manager Christian Oestlien says that the Google+ team is working on creating a unique experience for businesses that […]
Targeted print marketing campaigns work. Leveraged shared direct mail programs are continuing to increase our client’s customer acquisitions, brand awareness and sales thru direct responses to special offers. Additionally, our offline campaigns are driving online converstions/email sign-ups and social fan page likes and engagement. We know the viability of online marketing – but print marketing should not be ruled out as part of a client’s media […]
Online ad spending is returning to pre-recession growth levels, with steady increases projected through 2015 as marketers continue to invest more in digital channels. eMarketer expects US online advertising spending to reach $31.3 billion this year, a dramatic 20.2% increase over 2010 spending. By 2015, nearly $50 billion will be spent on online ads in […]
Cost-effectiveness and ease of use boost adoption Social media has quickly moved up the ranks of top marketing tactics among small and medium-sized business (SMBs). April 2011 research from Pitney Bowes indicates that by some measures of desirability, it’s in close competition with email. When asked why they used several marketing tactics, US SMBs were most likely […]