Consumer packaged goods industry ups its share of online spend Retail is the highest-spending industry online, according to eMarketer estimates that break down total US online ad spending by vertical. Retailers will spend $5.73 billion on internet advertising this year, up from $5.16 billion in 2010, accounting for more than one in every five online […]
As marketers continue to look for new social media marketing metrics, a broad look at engagement and the cost of social advertising paints a promising picture. According to a comparison of cost and engagement across online ad types by social media advertising firm appssavvy, “social activity” ads outperform static banners and rich media, though not paid […]
Social media is the top online marketing channel for small businesses after company websites According to the American Express OPEN and Search Engine Marketing Professional Organization (SEMPO)“Small Business Search Marketing Survey”, US small businesses recognize word-of-mouth as the top way their customers find them, followed by the internet and search engines. The reliance on word-of-mouth—likely along with […]
Kara Williams has been a loyal Cheerios eater as long as she’s eaten solid foods — some 40 years or more. So when she saw the bright yellow logo float by on Facebook in a friend’s news stream she was compelled to post on its wall. “Wow. Cheerios has a Facebook page. I eat them […]
Paid search ads tend to be overlooked Search has become a nearly ubiquitous online activity and Google remains the undisputed king—receiving the largest share of search ad revenue and traffic. But an eye-tracking study by user experience research firm User Centricadds a new perspective. Its research indicates that most search users overlook search ads almost entirely. […]
Email remains the top choice for marketing communications among all age groups The latest death knell for email was sounded by data incomScore’s “2010 U.S. Digital Year in Review” report, which noted a decline in time spent with web-based email among all US internet users under 55. Users ages 12 to 17, who have been […]
Internet penetration rising faster than average In 2010, seniors ages 65 and older made up 13% of the US population. By 2030, when baby boomers will have aged into the cohort, the US Census Bureau predicts nearly one in five Americans will be seniors—a marketing target that should not be ignored. eMarketer estimates that as of 2011, […]
According to the Email Experience Council, email marketers can expect to lose one-third of their subscribers annually due to bounces, unsubscribes, or spam complaints1. If you don’t follow email acquisition, relevancy, and deliverability best practices, your attrition rate can be even higher. That’s why it’s so important to combat issues that contribute to subscriber churn […]
It may surprise you, but the answer isn’t Facebook More companies in the Inc. 500 are using social media as part of their business and marketing strategies, and they are seeing success and viewing social media overall as more valuable. These firms, which include the fastest-growing private companies, have been using a mix of tactics, […]
Time-tested online media to see budget increases According to a survey of business-to-business (B2B) marketers, traditional online tactics remain key to marketing success. Just over half of B2B marketers surveyed told BtoB Magazine their budgets would go up this year, mostly by less than 15%. With a primary marketing goal of customer acquisition (69%), the […]