Tag Archives: Traditional media

Digital Media Continues to Captivate Our Time

By Jay Bemis | Advertising Systems Inc. Americans now spend almost two-thirds (63.7%) of their total time spent on media specifically on digital media, which continues to take a bigger share of time that’s spent on traditional media, according to a report released this week by the experts at eMarketer. Total time spent on media, […]

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Digital Ad Dollars Not So Wisely Spent, Experts Suggest

By Jay Bemis | Advertising Systems Inc. Digital ads drive much of today’s marketing business, but recent research suggests that some marketers may want to study how wisely their digital dollars are being spent and whether more of their ad budgets should go to other places. The experts at eMarketer/Insider Intelligence recently identified several areas […]

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Traditional media & print marketing still most effective for government decision makers

Market Connections, Inc. Releases 2012 Federal Media and Marketing Study Chantilly, Va. (PRWEB) April 12, 2012 Traditional marketing is still the most effective way to reach government decision makers, as print media and trade shows are still highly viable marketing channels. In addition, government media publishers need to diversify their offerings as federal readers consume […]

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