By Jay Bemis | Advertising Systems Inc. A search-engine war erupted this week between tech behemoths Microsoft and Google: It’s a clash you might call “Bard-Versus-Bing.” Bard-Versus-Bing is not a battle of Shakespeare the playwright versus Crosby the “White Christmas” crooner, mind you. Rather, the Bard-Versus-Bing warfront features artificial-intelligence powered search engines for which the […]
by Jack Neff, Adage Forty-nine days from an Xbox One rollout that could make or break one of Microsoft’s most successful brands, the key marketing executive behind the launch outlined how it also could reshape marketing in a speech to the Association of National Advertisers Masters of Marketing Conference in Phoenix Oct. 5. Yusuf Mehdi, […]
By Tom Johansmeyer | Social Times) Facebook, right? It’s always Facebook! And, to a certain extent, this is true. When you look at the war for talent currently being waged in Silicon Valley, Facebook is one of the winners. Google, LinkedIn and Apple, however, are doing pretty well, too. Unsurprisingly, Microsoft and Yahoo! are at […]