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July 31, 2025

How AI Will Affect Ad Agencies’ Duties

By Jay Bemis | Advertising Systems Inc. How will artificial intelligence change the work of today’s marketers? Experts say AI could transform everything in the world of marketing, from ad creation to targeting and even the future role of agencies in the advertising ecosystem. “As AI-powered agents are increasingly deployed to carry out tasks on […]

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May 15, 2025

Google Suits Could Change Digital-Ad Netscape

By Jay Bemis | Advertising Systems Inc. As lawyers for Google and the Department of Justice argue over recent antitrust rulings that Google runs an ad-tech monopoly, some online experts are weighing in about what the decisions might mean for the future of search marketing. “The decision tree is endless here,” said one analyst, Evelyn […]

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May 24, 2022

Adults Working From Home Seek More Fun on ‘Other’ Devices

By Jay Bemis | Advertising Systems Inc. Adults working from home with laptop and desktop computers during the pandemic have become rebellious, ‘80s rocker-girl types: Much like singer Cyndi Lauper, they just wanna have fun and turn away from those work-related screens. A report released last week found that US adults continue to spend more […]

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