By Jay Bemis | Advertising Systems Inc. Imagine the ability to turn your car into a different color, selecting from a digitalized palette of 32 hues. That’s something that BMW showed it can do at this month’s Consumer Electronics Show in Las Vegas, attended by more than 115,000 people eager to see the latest in […]
By Jay Bemis | Advertising Systems Inc. If small business ad spending follows the trend of larger companies’ ad spend, as it is wont to do, expect some tightened pockets for advertisers and marketers alike in 2023. Granted, ad spend by businesses both large and small will rise globally in 2023, according to recent reporting […]
By Jay Bemis | Advertising Systems Inc. When songwriter/musician David Allan Coe crafted the hit tune “Take This Job and Shove It” in the mid-1970s, little did he know that the song could well serve as an anthem nearly a half-century later, when millions of Americans, weary of the COVID-19 pandemic, quit or left their […]
By Jay Bemis | Advertising Systems Inc. Facebook to younger social-media users may often be viewed as the Baby Boomer app, but the average age of its users is actually getting younger, thanks to the entering-their-prime-years members of Generation Z, a recent study says. Generation Z, or people who were born between 1997 and 2012, […]
By Jay Bemis | Advertising Systems Inc. What is AVOD? On one hand, you could say that AVOD is rapidly becoming something that advertisers and marketers simply cannot avoid. But, literally, AVOD is advertising-based video-on-demand, or streaming platforms whose content includes ads: Think the likes of YouTube, the Roku Channel and an increasingly number of […]
By Jay Bemis | Advertising Systems Inc. With the use of mobile devices booming more than ever, two in three advertisers plan to increase their “m-commerce” budgets this year — “indicating more confidence in both market conditions and in mobile as a channel,” says a report released last week by the Mobile Marketing Association. The […]