By Jay Bemis | Advertising Systems Inc. We often talk in this space about advertisers and marketers as if they’re one and the same industry. True, they do work together to get a brand’s messages disseminated to the public. But, take note: An advertiser and a marketer each brings certain responsibilities to a conference-room table […]
By Jay Bemis | Advertising Systems Inc. On Labor Day eve, Americans’ minds may be transfixed on pool gatherings, sizzling burgers and a few days off work as the dog days of summer finally draw to a close. But come next week, the thoughts of many advertisers and marketers, as well as millions of anticipatory […]
By Jay Bemis | Advertising Systems Inc. Jump in your car to run a few errands and you see them everywhere: By “them,” we’re talking about loyalty and rewards programs that seemingly every kind of business is unveiling lately. Also, take your bank’s credit card with cash-back rewards with you perhaps — you may need […]
By Jay Bemis | Advertising Systems Inc. Sports fans may still be scratching their heads over this announcement last week: ESPN, Fox and Warner Brothers Discovery will launch a joint, sports-heavy streaming service later this year that will include each company’s content from sports that also appear on linear or traditional TV. For fans who […]
By Jay Bemis | Advertising Systems Inc. To write a 2024 trends-in-marketing report, one only needs to turn to a trend that exploded onto the scene in early 2023: The rise of generative AI, which included businesses and marketers embracing a newer, certain tool known as OpenAI’s ChatGPT. Uses of GenAI in marketing are now […]
By Jay Bemis | Advertising Systems Inc. It’s that time of the year when many shoppers fret over what to get kids, parents, grandparents and others when compiling their shopping lists for the holiday season. Marketers have been concerned about such age ranges and how to reach them, too, as eMarketer/Insider Intelligence noted in a […]
By Jay Bemis | Advertising Systems Inc. Are you a LinkedInfluencer? You know: As in one of those marketing or other business influencers who has conquered the art of using LinkedIn, the business-to-business (B2B), social-media platform? If so, you know that LinkedInfluencers understand that more than one in five people in the United States are […]
By Jay Bemis | Advertising Systems Inc. Though there’s still much wariness about generative artificial intelligence and AI in general, one in four internet users will be using genAI at least once monthly this year, according to a report from the experts at eMarketer/Insider Intelligence. This week’s report cited one key reason for that already […]
By Jay Bemis | Advertising Systems Inc. In what has been a year of tight advertising budgets because of worries about inflation, businesses and marketers got what might be considered an early holiday gift last week. WARC, in its annual Global Ad Spend Outlook report, projected that spending on ads worldwide will surpass $1 trillion […]
By Jay Bemis | Advertising Systems Inc. Long before ChatGPT and other artificial intelligence tools began dominating 2023’s headlines, marketers already were on it, one might say — with content marketing utmost in mind. By the end of last year, nearly six in 10 marketers worldwide, or 58.9%, were already using AI content tools to […]