By Jay Bemis | Advertising Systems Inc. If your marketing department isn’t targeting sports streamers yet, June would be a good time to start. With such events as the U.S Open golf tournament, the NBA finals and the NHL’s Stanley Cup all in store, along with Major League Baseball already in full swing, the month […]
By Jay Bemis | Advertising Systems Inc. America’s advertisers continue to find a secure connection to CTV advertising, with 58% of media ad professionals polled recently saying they plan to increase investment in connected TV ads this year. Connected TV (CTV) refers to televisions that are connected to the internet, allowing viewers to stream content […]
By Jay Bemis | Advertising Systems Inc. Whether your ad-buying strategy for the Paris Olympics is of the connected-TV variety, the traditional or linear TV route or a blend of both, via programmatic ad buys, the latest viewership projections for the July 26-Aug. 11 games are, well, magnifique. The games are expected to surpass 3 […]
By Jay Bemis | Advertising Systems Inc. Connected TV continues to attract not only cord cutters — it also has become a hot ad buy for smaller advertisers with lower budgets and smaller geographic needs. Those smaller advertisers are finding that CTV can offer them the same benefits, such as more precise targeting, that larger […]
By Jay Bemis | Advertising Systems Inc. Not only does connected TV continue to link itself to more and more viewers, it’s continuing to click as an attractive opportunity for advertisers as well. By the end of this year, advertisers in the United States will spend $25 billion on connected TV (CTV) ads — an […]
By Jay Bemis | Advertising Systems Inc. Marketers looking for key sales strategies for 2022 need not check their lists, nor do they need to check those lists twice. They should just look down the hot trail that represents booming digital-advertising sales, which will grow by nearly 50% over the next four years, topping $300 […]