Paid search ads tend to be overlooked Search has become a nearly ubiquitous online activity and Google remains the undisputed king—receiving the largest share of search ad revenue and traffic. But an eye-tracking study by user experience research firm User Centricadds a new perspective. Its research indicates that most search users overlook search ads almost entirely. […]
Email remains the top choice for marketing communications among all age groups The latest death knell for email was sounded by data incomScore’s “2010 U.S. Digital Year in Review” report, which noted a decline in time spent with web-based email among all US internet users under 55. Users ages 12 to 17, who have been […]
Internet penetration rising faster than average In 2010, seniors ages 65 and older made up 13% of the US population. By 2030, when baby boomers will have aged into the cohort, the US Census Bureau predicts nearly one in five Americans will be seniors—a marketing target that should not be ignored. eMarketer estimates that as of 2011, […]
According to the Email Experience Council, email marketers can expect to lose one-third of their subscribers annually due to bounces, unsubscribes, or spam complaints1. If you don’t follow email acquisition, relevancy, and deliverability best practices, your attrition rate can be even higher. That’s why it’s so important to combat issues that contribute to subscriber churn […]
It may surprise you, but the answer isn’t Facebook More companies in the Inc. 500 are using social media as part of their business and marketing strategies, and they are seeing success and viewing social media overall as more valuable. These firms, which include the fastest-growing private companies, have been using a mix of tactics, […]
Time-tested online media to see budget increases According to a survey of business-to-business (B2B) marketers, traditional online tactics remain key to marketing success. Just over half of B2B marketers surveyed told BtoB Magazine their budgets would go up this year, mostly by less than 15%. With a primary marketing goal of customer acquisition (69%), the […]
January 20, 2011 By Vlad Gorenshteyn, Digital Marketing Manager, AIS Media We’ve all heard about explosive growth figures related to Facebook, social media and mobile usage. So we decided to do our own statistically randomized telephone survey. We contacted 500 Americans and asked them a rather personal question: “Do you ever use Facebook on your mobile device while […]
Companies will spend more than ever on social media marketing in 2011, but some businesses are boosting budgets for entirely the wrong reasons. A new report “Social Media in the Marketing Mix: Budgeting for 2011,” demonstrates that companies are planning budget increases next year, as they move from cautious experimentation to full implementation. That sounds great, and […]
Email marketers have been warming up to social media for the past year, using social elements like “share with your network” and buttons to connect with brands on Twitter and Facebook in email campaigns. Email and social media also go together in another way: They are the top tactics marketers worldwide expect to increase budgets […]
There has been explosive growth in loyalty programs in recent years. The 2009 Colloquy “Loyalty Marketing Census” reported that from 2006 to 2008, US loyalty program membership grew from about 1.3 billion to 1.8 billion, which is a compound annual growth rate of almost 18%. This equals approximately 14.1 loyalty program memberships per household. But […]