Tag Archives: influencer marketing

December 21, 2023

GenAI to Keep Its Trendy Ways in 2024

By Jay Bemis | Advertising Systems Inc. To write a 2024 trends-in-marketing report, one only needs to turn to a trend that exploded onto the scene in early 2023: The rise of generative AI, which included businesses and marketers embracing a newer, certain tool known as OpenAI’s ChatGPT. Uses of GenAI in marketing are now […]

Blog

July 13, 2021

Leverage Some Influence for Your Back-to-School Marketing

By Jay Bemis | Advertising Systems Inc. A year ago, back-to-school shopping meant big-ticket items such as computers and office-like furniture for online learning at home, thanks to a pandemic. This summer, with most students scheduled to return to the classroom this fall, those shopping lists should look more traditional with basic supplies and new […]

Blog, Influencer Marketing

June 28, 2019

On Your Instagram Feed Soon: The Likes of Ariana Grande

By Jay Bemis | Advertising Systems Inc. You don’t follow Ariana Grande on Instagram, but suddenly her image is serenading you on the social-media platform. What’s up with that? It’s Instagram’s attempt to seize upon the social-influencer market with a new revenue strategy — “branded content” ads, from which advertisers can promote branded content from […]

Blog, News, Social Marketing

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Tag Archives: influencer marketing

GenAI to Keep Its Trendy Ways in 2024

Leverage Some Influence for Your Back-to-School Marketing

On Your Instagram Feed Soon: The Likes of Ariana Grande