At least one element of Big Data’s potential is finally being realized in email marketing, which is one of the most effective means that brands and marketers have in reaching their audiences. Marketers can now take information gleaned from shopping habits and other preferences and then shape their messaging in order to have a greater […]
by Jaimie Siegle | Advertising Systems Inc. When it comes to friendliness toward small businesses, Texas is among the friendliest in the country, according to a recent survey by Thumbtack.com. In addition, Houston, Austin and San Antonio took three of the top 5 cities. The findings reflect the opinions of more than 7,000 small business […]
by Jaimie Siegle | Advertising Systems Inc. Not everything may be bigger in Texas, but the love for small business is, Inc. reported Thursday. According to a survey conducted by Thumbtack.com and the Kauffman Foundation, Texas received almost all A’s in categories that ranked states for overall friendliness toward small businesses. (After all, the word […]