Tag Archives: Email ROI

April 21, 2011

Are Consumers Interested in Finding Deals on Social Sites?

Many web users like heading to Facebook for discounts, but some research suggests emails may be preferred—and more effective Discounts and deals have been used by many brands as a tactic to encourage Facebook or Twitter engagement among shoppers, and research has shown that receiving such offers is a top reason social network users follow […]

February 9, 2011

Email Acquisition via Sweepstakes: Attract the Right Subscribers Fast

According to the Email Experience Council, email marketers can expect to lose one-third of their subscribers annually due to bounces, unsubscribes, or spam complaints1.  If you don’t follow email acquisition, relevancy, and deliverability best practices, your attrition rate can be even higher.  That’s why it’s so important to combat issues that contribute to subscriber churn […]

January 25, 2011

Website and Email Critical B2B Investments

Time-tested online media to see budget increases According to a survey of business-to-business (B2B) marketers, traditional online tactics remain key to marketing success. Just over half of B2B marketers surveyed told BtoB Magazine their budgets would go up this year, mostly by less than 15%. With a primary marketing goal of customer acquisition (69%), the […]

December 28, 2010

Email, Social Media to See More Marketing Dollars in 2011

Email marketers have been warming up to social media for the past year, using social elements like “share with your network” and buttons to connect with brands on Twitter and Facebook in email campaigns. Email and social media also go together in another way: They are the top tactics marketers worldwide expect to increase budgets […]

Digital Marketing, Email Marketing
December 14, 2010

Ikea contest drives e-mail opt-ins, catalog requests

Home furnishings giant Ikea named the finalists in its “Life Improvement Sabbatical Contest” on December 13. The company is using the program, part of a larger initiative including in-store seminars, an employee challenge and advertising, to drive opt-ins for e-mail and catalog requests. The retailer is encouraging consumers to vote on the winner. Ikea is […]

Email Marketing
November 15, 2010

Social Media Most Effective Channel to Integrate with Email Marketing

Several studies have shown that a majority of email marketers are making use of social media tactics, both to boost their social media efforts as well as to improve email campaigns. A June 2010 survey of North American email and online marketers by email marketing firm Lyris found that most of them were seeing positive […]

Email Marketing
November 1, 2010

Printers Can Demonstrate ROI to Clients Using Interactive Marketing

Today, more than ever, consumers are more sophisticated in the way they shop and research products and services. According to research firm BiaKelsey, the average consumer looks at 7.9 different sources for product information—including traditional and interactive—before making their final purchase decision. Therefore, cross-channel marketing campaigns that incorporate print, direct mail, Web sites, social media […]

Digital Marketing
October 27, 2010

Welcome e-mails with offers equal more transactions: Experian

Offers within welcome e-mails result in significantly higher transaction rates than those within bulk messages, according to research released October 19 by Experian Marketing Services. Welcome e-mails have transaction rates nine times higher than bulk mailings, according to the study, “The Welcome E-mail Report: Benchmark Data and Analysis for Engaging New Subscribers through E-mail Marketing.” […]

Advertising Systems, Inc.
Houston, TX
Phone: (281) 889-9575