By Dianna Dilorth | Direct Marketing News Social media gets lots of buzz in marketing circles, but most marketers will admit that they haven’t been able to monetize the channel. However, some savvy marketers are experimenting with how to use social media as an email acquisition channel, since email is known for its strong ROI. […]
Many consumers prefer email as their primary contact method with brands and companies regarding sales, promotions and new products. Companies that honor this request and strategically engage recipients at the right time have much to gain, according to findings from email marketing solution provider StrongMail. Using automated email marketing, also known as “lifecycle email marketing,” […]
Cost-effectiveness and ease of use boost adoption Social media has quickly moved up the ranks of top marketing tactics among small and medium-sized business (SMBs). April 2011 research from Pitney Bowes indicates that by some measures of desirability, it’s in close competition with email. When asked why they used several marketing tactics, US SMBs were most likely […]
Many web users like heading to Facebook for discounts, but some research suggests emails may be preferred—and more effective Discounts and deals have been used by many brands as a tactic to encourage Facebook or Twitter engagement among shoppers, and research has shown that receiving such offers is a top reason social network users follow […]
Email remains the top choice for marketing communications among all age groups The latest death knell for email was sounded by data incomScore’s “2010 U.S. Digital Year in Review” report, which noted a decline in time spent with web-based email among all US internet users under 55. Users ages 12 to 17, who have been […]
According to the Email Experience Council, email marketers can expect to lose one-third of their subscribers annually due to bounces, unsubscribes, or spam complaints1. If you don’t follow email acquisition, relevancy, and deliverability best practices, your attrition rate can be even higher. That’s why it’s so important to combat issues that contribute to subscriber churn […]
Time-tested online media to see budget increases According to a survey of business-to-business (B2B) marketers, traditional online tactics remain key to marketing success. Just over half of B2B marketers surveyed told BtoB Magazine their budgets would go up this year, mostly by less than 15%. With a primary marketing goal of customer acquisition (69%), the […]
Email marketers have been warming up to social media for the past year, using social elements like “share with your network” and buttons to connect with brands on Twitter and Facebook in email campaigns. Email and social media also go together in another way: They are the top tactics marketers worldwide expect to increase budgets […]
There has been explosive growth in loyalty programs in recent years. The 2009 Colloquy “Loyalty Marketing Census” reported that from 2006 to 2008, US loyalty program membership grew from about 1.3 billion to 1.8 billion, which is a compound annual growth rate of almost 18%. This equals approximately 14.1 loyalty program memberships per household. But […]
Home furnishings giant Ikea named the finalists in its “Life Improvement Sabbatical Contest” on December 13. The company is using the program, part of a larger initiative including in-store seminars, an employee challenge and advertising, to drive opt-ins for e-mail and catalog requests. The retailer is encouraging consumers to vote on the winner. Ikea is […]