Tag Archives: CTV

Connected TV Ads Keep Gaining Popularity

By Jay Bemis | Advertising Systems Inc. Not only does connected TV continue to link itself to more and more viewers, it’s continuing to click as an attractive opportunity for advertisers as well. By the end of this year, advertisers in the United States will spend $25 billion on connected TV (CTV) ads — an […]

Blog, News

Report: Digital-Ad Sales to Keep Soaring Onward

By Jay Bemis | Advertising Systems Inc. Marketers looking for key sales strategies for 2022 need not check their lists, nor do they need to check those lists twice. They should just look down the hot trail that represents booming digital-advertising sales, which will grow by nearly 50% over the next four years, topping $300 […]

Blog

Mobile Still Reigns Among Digital-Ad Buys

By Jay Bemis | Advertising Systems Inc. “Content is king” is a seemingly worn-out mantra but one that still holds true for those marketers trying to drive business to their company, via content marketing. But as far as digital-advertising dollars go, “mobile advertising is still king,” proclaims a recent report from the experts at eMarketer. […]

Blog, Mobile Marketing, News