By Jay Bemis | Advertising Systems Inc. Generative AI continues to gain much attention from chief marketing officers, who say in recent polling that content creation, social media engagement, ad copywriting and insight generation will be among their top budget priorities in the months ahead. In a study this summer by the Boston Consulting Group […]
By Jay Bemis | Advertising Systems Inc. We often talk in this space about advertisers and marketers as if they’re one and the same industry. True, they do work together to get a brand’s messages disseminated to the public. But, take note: An advertiser and a marketer each brings certain responsibilities to a conference-room table […]
By Jay Bemis | Advertising Systems Inc. On a recent episode of “Master Chef: Generations,” chef Aarón Sánchez described Generation Z as an age “born with phones in your hands.” Indeed, members of Gen Z — generally defined as those born between 1997 and 2012 — were born in the earlier stages of the internet […]
By Jay Bemis | Advertising Systems Inc. Noting that the emergence and popularity of artificial intelligence have resulted in a 21-fold increase in job listings that mention AI technologies, Google last week announced a major training initiative designed to increase AI skills throughout the country’s workforce. At the heart of the initiative is a Google […]
By Jay Bemis | Advertising Systems Inc. A search-engine war erupted this week between tech behemoths Microsoft and Google: It’s a clash you might call “Bard-Versus-Bing.” Bard-Versus-Bing is not a battle of Shakespeare the playwright versus Crosby the “White Christmas” crooner, mind you. Rather, the Bard-Versus-Bing warfront features artificial-intelligence powered search engines for which the […]
By Jay Bemis | Advertising Systems Inc. Artificial intelligence has gotten a bit of a black eye in recent weeks: — CNET posts a story on its website using an AI text generator and the content turns out to be riddled with errors, though CNET says human editors did review the material; — Wide media […]
by Jay Bemis | Advertising Systems Inc. As small businesses enter the 2018 calendar year, economic optimism among them is at its highest since the days of the Reagan administration, the National Federation of Independent Business (NFIB) reported in November. The entrance of a new Republican administration in 2017 and its plans for tax reform, […]