Today, more than ever, consumers are more sophisticated in the way they shop and research products and services. According to research firm BiaKelsey, the average consumer looks at 7.9 different sources for product information—including traditional and interactive—before making their final purchase decision. Therefore, cross-channel marketing campaigns that incorporate print, direct mail, Web sites, social media […]
Offers within welcome e-mails result in significantly higher transaction rates than those within bulk messages, according to research released October 19 by Experian Marketing Services. Welcome e-mails have transaction rates nine times higher than bulk mailings, according to the study, “The Welcome E-mail Report: Benchmark Data and Analysis for Engaging New Subscribers through E-mail Marketing.” […]
One thing most corporates seem to miss about social media is the social part of it. Social media is a network which allows you to keep in contact with people. Think of yourself as a broadcaster and your followers on Twitter or fans on Facebook as recipients of your message. But instead of one way […]
Facebook and Bing announced last week an agreement that would allow Microsoft’s search engine to return results based on the Facebook “Likes” of the searcher’s friends. Additionally, Google recently began including Twitter updates in its search returns. It’s a natural innovation that fits into the business models of both companies and takes the trend of […]
I think this integration between Skype and Facebook could have some great benefits for your business. Imagine having the ability to reach your loyal customers, talk to your employees, or work on a project with multiple people face to face. Skype 5.0 for Windows has just been released with a slew of improvements and feature […]
Organizations cannot have effective, external conversations with consumers, unless they can have effective internal conversations first. And when I refer to internal conversations, I mean much more than a few monthly conference calls and a collaboration forum. Based on my observations and experience working at HP, Yahoo and Intel; organizations that are thriving to be a […]