Blog

Website and Email Critical B2B Investments

Time-tested online media to see budget increases According to a survey of business-to-business (B2B) marketers, traditional online tactics remain key to marketing success. Just over half of B2B marketers surveyed told BtoB Magazine their budgets would go up this year, mostly by less than 15%. With a primary marketing goal of customer acquisition (69%), the […]

News

Facebook Makes a Splash in the Bathroom

January 20, 2011 By Vlad Gorenshteyn, Digital Marketing Manager, AIS Media We’ve all heard about explosive growth figures related to Facebook, social media and mobile usage. So we decided to do our own statistically randomized telephone survey. We contacted 500 Americans and asked them a rather personal question: “Do you ever use Facebook on your mobile device while […]

News

Social Media Strategists Look Hard at ROI this Year

Marketers must begin to seriously evaluate their programs and focus on internal education Marketers and social strategists hope to develop better ways to determine return on investment for social media outreach in 2011. ROI has always been a big issue, but as more companies plan to increase social media budgets in 2011, it has become […]

News

Companies will spend more than ever on social media marketing in 2011

Companies will spend more than ever on social media marketing in 2011, but some businesses are boosting budgets for entirely the wrong reasons. A new report “Social Media in the Marketing Mix: Budgeting for 2011,” demonstrates that companies are planning budget increases next year, as they move from cautious experimentation to full implementation. That sounds great, and […]

News

HOW TO: Create a Successful Company Blog

I’m often asked by entrepreneurs and business owners whether it is worth blogging, and if so, what they should blog about. On the first question, the answer is obvious to me — you must blog as an entrepreneur. In this post I’ll cover why you need to blog, how to determine what to blog about, […]

Blogging

Ikea contest drives e-mail opt-ins, catalog requests

Home furnishings giant Ikea named the finalists in its “Life Improvement Sabbatical Contest” on December 13. The company is using the program, part of a larger initiative including in-store seminars, an employee challenge and advertising, to drive opt-ins for e-mail and catalog requests. The retailer is encouraging consumers to vote on the winner. Ikea is […]

Email Marketing

Big Jump in Social Media for Holiday Marketing

Three-quarters will market on social sites this holiday season Holiday advertising budgets are shifting as marketers increase their reliance on online channels, according to research from BDO USA. While print advertising remains on top for holiday spending, nearly 27% of retailers reported they would spend most of their budget for the period online, including on […]

Digital Marketing

Leveraging Best Practices for Social Media

Achieving social media marketing goals, whatever your level of participation Brands and marketers have different levels of participation in the social media space, but many have similar goals and strategies. The “2010 Social Media Benchmarking Study” from Ketchum and FedEx found when looking at 62 study participants from a variety of industries that 100% had […]

Digital Marketing