By Jay Bemis | Advertising Systems Inc. If your marketing department isn’t targeting sports streamers yet, June would be a good time to start. With such events as the U.S Open golf tournament, the NBA finals and the NHL’s Stanley Cup all in store, along with Major League Baseball already in full swing, the month […]
By Jay Bemis | Advertising Systems Inc. As lawyers for Google and the Department of Justice argue over recent antitrust rulings that Google runs an ad-tech monopoly, some online experts are weighing in about what the decisions might mean for the future of search marketing. “The decision tree is endless here,” said one analyst, Evelyn […]
By Jay Bemis | Advertising Systems Inc. America’s advertisers continue to find a secure connection to CTV advertising, with 58% of media ad professionals polled recently saying they plan to increase investment in connected TV ads this year. Connected TV (CTV) refers to televisions that are connected to the internet, allowing viewers to stream content […]
By Jay Bemis | Advertising Systems Inc. It may not need any get-out-of-jail free cards just yet, but Google has found itself fighting a second lawsuit within the past two years that claims it operates an illegal ad tech monopoly. A federal judge ruled last week that Google does operate an illegal ad tech monopoly, […]
By Jay Bemis | Advertising Systems Inc. What’s on chief marketing officers’ minds as we navigate our way through early 2025? Foremost thoughts include changing corporate’s perception of the marketing department’s role, as well as dealing with more data-driven opportunities, according to the recently released CMO Council’s Marketing Vitality Index. “Instead of being seen as […]
By Jay Bemis | Advertising Systems Inc. Here’s a Presidents Day fun fact for you: The Lincoln Bedroom in the White House is named after Abraham Lincoln, who used the room as his office and signed many important documents there, including the Emancipation Proclamation. Despite its name, he never actually slept there; the room was […]
By Jay Bemis | Advertising Systems Inc. Fox is expected to generate nearly $700 million in advertising revenue for next weekend’s Super Bowl LIX, but one good neighbor, State Farm Insurance, won’t be there. Because of the recent wildfires that have ravaged southern California, State Farm has decided to pull a 30-second, $7-million spot that […]
By Jay Bemis | Advertising Systems Inc. One of the most tedious tasks many homeowners face is their lawn care, but now they can tackle that chore with the help of a robotic lawnmower. The Lymow One, which works a lot like the robot vacuums that have been around awhile, was one of the numerous […]
By Jay Bemis | Advertising Systems Inc. Trends stories abound at the start of a new year, and for the marketing and advertising industries, what’s happening in the world of artificial intelligence is still trending as we turn our calendar pages from 2024 to 2025. Also continuing to trend from recent years into 2025, though, […]
By Jay Bemis | Advertising Systems Inc. Working harder to fight big-box and department-store competition is the norm for many small businesses during the holiday shopping season, but the challenge has been even tougher this year, thanks to a shortened holiday shopping season that’s five fewer days than it was a year ago. With but […]