by Jay Bemis | Advertising Systems Inc. Those who use Twitter as a social media marketing tool may have found that there’s nothing like a live event or a specially celebrated day as an opportunity to get their brand closer to their readers. Twitter recently released four tips for brands to follow when tweeting at […]
by Jay Bemis | Advertising Systems Inc. A commercial for a Texas bank has earned Advertising Systems Inc., and South Coast Film & Video, both of Houston, a 39th annual Telly Award. Advertising Systems and South Coast were awarded recognition in the Local TV/General-Bank category at the Telly Awards’ annual ceremony last month in New […]
by Jay Bemis | Advertising Systems Inc. Net neutrality protections that barred internet service providers from blocking or slowing access to content officially died last week when the FCC’s decision this past December to repeal the rules went into effect. It doesn’t appear that net neutrality will go away as an issue anytime soon, though: […]
By Jay Bemis | Advertising Systems Inc. Now that the General Data Protection Regulation (GDPR) is in effect for European Union countries, giving EU citizens greater control over their privacy and how companies can use their personal data, will the United States soon follow suit? A recent survey shows that Americans favor similar protections. But […]
By Jay Bemis | Advertising Systems Inc. The recent news that Cambridge Analytica harvested the personal information of about 80 million Facebook users in the United States ahead of the 2016 elections has sunk trust in the media to all-time lows — depths that lawyers and used-car salesmen once enjoyed. Coupled with other personal-data breaches […]
By Jay Bemis | Advertising Systems Inc. If marketing at your small business consists of a few Facebook posts, a tweet here and there and perhaps an occasional promotion such as a prize giveaway, you may be taking too singular of an approach to creating awareness of your brand. It may well be time that […]
By Jay Bemis | Advertising Systems Inc. Combining a video marketing campaign with search engine marketing recently provided immediate results for a Texas bank when Advertising Systems Inc. (ASI) went to bat for it. ASI developed a strategy for the bank that, in its first month, has seen the bank enjoy a 500-percent lift in […]
by Jay Bemis | Advertising Systems Inc. Though they may not know the full impact of the Tax Cuts and Jobs Act of 2017 until tax time next year, early indications are that a majority of small business owners are aware of what the act might mean for their business’ future — and that many […]
by Jay Bemis | Advertising Systems Inc. As the owner of a small business who wants to ramp up your marketing strategy, you’ve already tried the do-it-yourself route and found the complexities and time so overwhelming that you’ve added a marketing manager to your staff. However, that manager, you’ve realized, doesn’t really understand the path […]
by Jay Bemis | Advertising Systems Inc. The maxim that “time is money” often is attributed to Benjamin Franklin from an essay, “Advice to a Young Tradesman,” in 1748. Other researchers say the phrase actually appeared a few decades earlier in a magazine, The Free-Thinker, while others trace the adage to ancient Greece In any […]