by Jaimie Siegle | Advertising Systems Inc. LinkedIn, the social media platform for professionals, has always been a networking tool. While it remains business-focused, it’s safe to say that the network—which boasts a billion users—is getting even more, well, social. Like Everywhere Else, Video is “Booming” at LinkedIn Short-form video content continues to drive the […]
How your business presents online matters, maybe now more than ever, and below are a few statistics that prove it. By Jaimie Siegle | Advertising Systems, Inc. 1. 71 percent of digital users go to Google to read reviews about a local business before making a purchasing decision, according to research released this year. This […]
By Jaimie Siegle | Advertising Systems Inc. Navigating the social media landscape in 2026 can be overwhelming for small businesses— especially for those who are still figuring out A) what to post, B) which platforms to post on, C) when and how often to post, and D) which analytics are most important to track. Read […]
By Jaimie Siegle | Advertising Systems Inc. The term “AI” has been a marketing buzzword for several years now, but lately it seems to be everywhere you look—from Amazon’s shopping assistant Rufus and X.com’s Grok to the “AI Overview” in every Google search. How is Generative Engine Marketing/GEO Different from Search Engine Marketing/SEO? Generative engines […]
By Jay Bemis | Advertising Systems Inc. When the Chinese New Year of 2026 arrives in February, we will be entering the Year of the Horse — having survived what has been 2025’s Year of the Snake. But for the experts at eMarketer, 2025, by our Gregorian calendar, was what they’re dubbing the Year of […]
By Jay Bemis | Advertising Systems Inc. In 1989’s “National Lampoon’s Christmas Vacation” movie, lead character Clark Griswold is counting on a company bonus that will be large enough to cover the exorbitant holiday decorations with which he’s adorned his home, as well as a new swimming pool. Instead, he receives a year’s subscription to […]
By Jay Bemis | Advertising Systems Inc. Whether you’re a traditionalist who’s hitting up the brick-and-mortar chains for Black Friday, a loyalist heading to locally owned shops for Small Business Saturday, or pajama-clad and pounding on a laptop for Cyber Monday, you’re about to converge toward one common goal: Spending a trillion-plus dollars during the […]
By Jay Bemis | Advertising Systems Inc. With Walmart at the forefront, retailers are busy deploying AI tools to help shoppers fill their online carts this holiday season. So, who might be going Christmas shopping with you in the weeks ahead? Will it be Rufus, Amazon’s generative AI-powered shopping assistant who was introduced to the […]
By Jay Bemis | Advertising Systems Inc. As if they’re two political parties at an impasse, with each side blaming the other for the deadlock, Disney and YouTube TV once again are at odds over carriage rights fees. This time, the dispute has resulted in Disney pulling its channels from YouTube TV, including the ESPN […]
By Jay Bemis | Advertising Systems Inc. Teenagers who surf Instagram will soon be exposed to the same sorts of restrictions that guided their movie-watching grandparents back when they were teens — namely, a PG-13 ratings standard. Meta, the owner of Instagram, announced the new guidelines for the platform’s Teen Accounts Tuesday on “The Today […]