by Jaimie Siegle | Advertising Systems Inc. The term “AI” has been a marketing buzzword for several years now, but lately it seems to be everywhere you look—from Amazon’s shopping assistant Rufus and X.com’s Grok to the “AI Overview” in every Google search. How is Generative Engine Marketing/GEO Different from Search Engine Marketing/SEO? Generative engines […]
By Jay Bemis | Advertising Systems Inc. When the Chinese New Year of 2026 arrives in February, we will be entering the Year of the Horse — having survived what has been 2025’s Year of the Snake. But for the experts at eMarketer, 2025, by our Gregorian calendar, was what they’re dubbing the Year of […]
By Jay Bemis | Advertising Systems Inc. In 1989’s “National Lampoon’s Christmas Vacation” movie, lead character Clark Griswold is counting on a company bonus that will be large enough to cover the exorbitant holiday decorations with which he’s adorned his home, as well as a new swimming pool. Instead, he receives a year’s subscription to […]
By Jay Bemis | Advertising Systems Inc. Whether you’re a traditionalist who’s hitting up the brick-and-mortar chains for Black Friday, a loyalist heading to locally owned shops for Small Business Saturday, or pajama-clad and pounding on a laptop for Cyber Monday, you’re about to converge toward one common goal: Spending a trillion-plus dollars during the […]
By Jay Bemis | Advertising Systems Inc. With Walmart at the forefront, retailers are busy deploying AI tools to help shoppers fill their online carts this holiday season. So, who might be going Christmas shopping with you in the weeks ahead? Will it be Rufus, Amazon’s generative AI-powered shopping assistant who was introduced to the […]
By Jay Bemis | Advertising Systems Inc. As if they’re two political parties at an impasse, with each side blaming the other for the deadlock, Disney and YouTube TV once again are at odds over carriage rights fees. This time, the dispute has resulted in Disney pulling its channels from YouTube TV, including the ESPN […]
By Jay Bemis | Advertising Systems Inc. Teenagers who surf Instagram will soon be exposed to the same sorts of restrictions that guided their movie-watching grandparents back when they were teens — namely, a PG-13 ratings standard. Meta, the owner of Instagram, announced the new guidelines for the platform’s Teen Accounts Tuesday on “The Today […]
By Jay Bemis | Advertising Systems Inc. Whether they might call it a Christmas gift or bonus or just another hassle, Amazon Prime members learned last week that they’re entitled to a settlement share of $51 in a deceptive-practices case brought against Amazon by the Federal Trade Commission. The FTC announced that in a “historic” […]
By Jay Bemis | Advertising Systems Inc. We’ve had our fair share of covering ongoing disputes between tech giants as of late, but alas, there have been resolutions in a couple of them: FOX and YouTube TV have agreed to end their carriage fees dispute just in time for both the […]
By Jay Bemis | Advertising Systems Inc. A closely watched standoff between two tech giants was paused Wednesday when Google announced that it reached a short-term extension with Fox that will prevent channels on its YouTube TV streaming service from going dark this weekend. “We have reached a short-term extension with Fox to prevent disruption […]