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July 16, 2025

How Americans Get Their News, Circa 2025

By Jay Bemis | Advertising Systems Inc. “And that’s the way it is,” Walter Cronkite would say when concluding his nightly newscast on CBS-TV, which aired from April 1962 to 1981 and was — along with home delivery of a daily newspaper, perhaps — the chief way that Americans once consumed their news. The way […]

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November 27, 2024

How the Musk-Trump Bond Might Affect X Usage

By Jay Bemis | Advertising Systems Inc. President-elect Donald Trump’s tapping of billionaire entrepreneur and supporter Elon Musk to lead a Department of Government Efficiency has left some in the political world atwitter, if you will. Marketers and advertisers, for example, are wondering what the appointment might mean for Musk’s social platform, X. X, formerly […]

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August 1, 2023

Bye-Bye, Birdie: Hello to Elon’s ‘X’

By Jay Bemis | Advertising Systems Inc. Elon Musk’s sudden rebranding last week of Twitter to “an everything app” named X sent branding and marketing experts abuzz, with some calling the billionaire’s move a worthy risk and others wondering if it will be a “dud.” Since acquiring Twitter in 2022 for $44 billion, Musk has […]

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